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Apple Organization Analysis

1544 Words7 Pages

Social Performance of Organizations
Introduction
Apple is one of the leading international corporations that deal in the design, development and sale of computer hardware and software, in addition to providing online services. The company is best known for its series of consumer electronic products, which are inclusive of the iPad, iPod, and Mac personal computer. Founded in 1976, the company has over the years grown to be the largest in revenue and total assets in regard to the IT industry globally (Hasan, 2013, p. 1). Given the global recognition that the company has attracted in the recent years, the aim of this paper is to specify the type, organization and categories of products or services of Apple, and identify key factors in the company’s …show more content…

More specifically, the company’s products comprise of the iPad tablet computer, iPod portable media player, Mac personal computer, iPhone smartphone, Apple TV, and Apple smart watch. The company’s range of products has done tremendously well in the international market with a continued growth in their demand still experienced (Hitt, Ireland, & Hoskisson, 2012, p. 161). In particular, the continued success of Apple’s range of products in the international market is owed to the firm’s remarkable innovation and creativity that it employs in the design and development of its products. This has enabled Apple’s products to competitively beat their rival products in the …show more content…

Apple, like many multinational companies, has been in the spotlight regarding its corporate social responsibility. The most recent CSR controversy concern associated with the company is the scandal surrounding the firm’s labor and human right, in which a report by FLA found that Apple’s Foxconn, the company’s subsidiary and supplier based in China, had routinely violated the wages and hours provisions of the Chinese law. According to the report, Apple was required to improve the poor working conditions in Foxconn; in this way, reinforcing the principle of supply chain corporate social responsibility. Numerous civil society groups have pointed out that the Apple-Foxconn CRS controversy is evidence of the fact that the supply chain CSR policies of Apple have proved inadequate to the task of identifying and preventing labor violations (Tsutsui, & Lim, 2015, p. 210). Nonetheless, Apple has since made efforts to improve the workers’ working conditions in the factory

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