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Bmw Ethos Pathos Logos

286 Words2 Pages

An advertisement by BMW shows a healthy leg and a prosthetic leg. The visual makes a powerful statement about effects of drinking and driving. The ad uses pathos, ethos, and logos to get the message across. Pathos is used in this ad by the emotion one might feel seeing a healthy leg and a prosthetic leg. A reader viewing this ad would probably think about the consequences of drinking and driving, thus evoking numerous emotions. Ethos is also used in this ad. It is present in the bottom right hand corner with the BMW logo. BMW is a famous car company. BMW makes well-made luxury automobiles; as a result, their brand conveys credibility. Logos is used in this ad as well. It is used in the quote from the ad, “Spare parts for humans are not as

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