Go Organic, Go Healthy The term ‘Organic’ refers to the way in which farmers grow and process the agricultural products such as the fruits, vegetables, dairy products and meat. They are grown in safe soil, away from medications, artificial fertilizers or any deadly chemical pesticides. Natural fertilizers like manure and compost are used which are the reasons behind the benefits the organic food provides. With the rise in illness and increasing health hazards people have become more aware and conscious about healthy self improvement needs. Apart from keeping the human body healthy, organic foods also keep the environment healthy by protecting neighboring plants and animals from chemicals, reducing soil and water pollution.
Now, Starbucks is the largest builder of eco-friendly outlets in their market. Their goal of achieving 10 000 Greener Stores by 2025 is well underway because they are revaluating their outlets and implementing new, eco-friendly methods. Starbucks is the first business to offer discounts to customers that use re-usable cups. By 2022 Starbucks hopes to double the recycled content in their cups to 20%. Starbucks fully understands the impact of sustainability and have taken a proactive stance to improve the overall health of the eco-system to ensure fruitfulness in the future.
The opportunity is Starbucks can increase their product offerings. Starbucks can have offer once a year. Starbucks can offer cheaper price compare to usual price which is expensive. There will be a lot of customers come and buy the products. Besides that, Starbucks can also offer “Buy One Free One”.
Increases Consumer Choices Nearly every food category offers organic alternatives. 12. Harmonious with Nature The organic philosophy of growing believes that wildlife is in¬tegral to a farm. Organic farms do not displace wildlife, they embrace it. 13.
Company Background Starbucks opened its first store in 1971 in Seattle’s Pike Place Market and today is the largest coffee house chain in the world with nearly 18,000 stores in 60 countries. The logo is inspired by the sea -featuring a twin-tailed siren from Greek mythology - and the name by the first mate in Herman Melville’s Moby Dick. Their mission statement is to “inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time”. Their goal is to serve the highest quality coffee possible by utilizing farms in Latin America, Asia and Africa to select the best coffee beans. They claim their stores have become a neighbourhood gathering place for friends and family because of the atmosphere, quality service and coffee.
This kind of nourishment is considered an important part of the Ecological Culture as it is naturally made without any manmade compounds. The crops are produced in small plantations following ancestors’ knowledge. The organic lifestyle had been developed since the beginning
Café Nero associates with Italian theme by theirs Italian taste of coffee and Italian café decoration theme. Table1: Cost and Quality of the coffee among three largest coffee chains in the UK. The perceptual map above has shown the quality and the price of Café Nero compare to theirs main competitors Starbucks and Costa. The graph display Café Nero located below costa in term of price. However, the quality of the coffee Café Nero has the same quality with Starbucks coffee.
Forests are the lungs of our land, purifying the air and giving fresh strength to our people” (Franklin D. Roosevelt). This show more than just one group cares about helping. Just join a group and help support and protect many forests, plants or animals. Anyone can and anything can help save the
• Reputation and Company Image: Companies like PwC that have created good business practice in a distinctive way; find themselves gaining a positive reputation with the public and the business community. This in turn leads to an increase in capital and trading partners. • Employee Attraction and Loyalty: Companies with good CSR find it easier to employ and retain employees. This reduces the cost of training for the firm • Company Oversight: Best business practice results in less public scrutiny, fewer inspections and preference when applying for operating permits. • Access to Capital: Active CSR results in increased access to capital which may not have been otherwise available.
Ireneo ‘Ayong’ S. Maliksi was duly organized, formed and started with 20 members mostly coffee millers, traders, producers and farmers engaged in selling of premium green coffee beans. The cooperative is proud to be an offspring of the ‘PAHIMIS’, a unique thanksgiving coffee festival in Amadeo, Cavite when her Excellency President Gloria Macapagal-Arroyo launched ‘Kape Isla’ on April 9, 2002. Café Amadeo Development Cooperative partakes the massive processing, promotion, distribution, repacking and marketing of especially blends brewed coffee for domestic and export market. The finest Rubusta, Arabica, Liberica and Ex-celsa green beans come our very own ‘Pahimis and the Premium Blend’ roasted to provide an authentic flavor and stimulating aroma only the coffee masters of the upland Cavite can produce. In the process, the cooperative is able to indicate that the product represents quality Philippines coffee, generating new jobs and livelihood projects in the community (acquired from Café Amadeo,