Swot Analysis Of Citi Bank

Program & Batch: PGDM 2014-2016
Term: Second
Course Name: Organizational Dynamics
Name of the faculty: Bindu Gupta
Topic/ Title : Citi Bank
Original
or Revised Write-up: Original
Group Number: 2
Contact No. and email of Group Coordinator: [phone]
[e-mail]

Group Members: Sl. Roll No. Name 1 1401-01002 Abhinay Gondotra 2 1401-01011 Adrita Guha 3 1401-01110 Saikiran Polinati 4 1401-02049 Himanshu Goyal 5 1401-03034 Arpit Negi 6 1401-03049 Chetna Bhardwaj 7 1401-03131 Rajat Anand

Table of Contents

1. Brief History of Company
2. Vision, Mission and Values
3. Services/Products
4. Analysis of Environment for the company using the Environment Uncertainty Framework
5. Expectations of Different Stakeholders

During the 1970s Citibank pioneered as the first U.S. banks to have introduced the automatic teller machines, in order to give a 24-hour access to their bank accounts. Customers could use their existing Citicard in this machine to withdraw cash and make deposits regularly. In April 2006, Citibank had accidentally struck a deal with the 7-Eleven to stall its automated teller machine (ATMs) in about more than 6,700 convenience stores across the United States.

Online Banking: Citibank.com was registered in 1991, making Citi a pioneer in online banking too. Existing on the internet years before the World Wide Web was launched was a speciality of this. Initially it was used for email and other sundry internet interactions, but during 1995, Citibank pioneered online access to their customers’ bank accounts. At first access was through a software distributed on a floppy. Afterward of the creation of the World Wide Web, Citibank offered browser-based access as a major highlight. This made Citibank one of the longest and finest term financial residents of both the internet and the World Wide Web together, being one of its