Communication In Intercultural Communication

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Human beings like to be with people similar to themselves. This is because they share the same values and act by similar rules. When we are with people who are similar to ourselves, the ways we do the things seem like common sense. But, sometimes work or study or a sense of adventure takes people out of their comfort zone. By understanding intercultural communication everyone can be aware of how to make the interaction between people from other cultures a positive experience.
In everyday usage, the term culture refers to arts, literature, and philosophy. However, the term culture has a much broader meaning that goes far beyond simple personal refinements. The only re¬quirement for being cultured is to be human. Thus, all people have culture.
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The three verbs in this definition (have, think, and do) can help us identify the three major struc¬tural components of the concept of culture; that is, for a person to have something, some material object must be present. When people think, ideas, values, attitudes, and beliefs are present. When people do, they behave in certain socially prescribed ways. Thus, cul¬ture is made up of (1) material objects; (2) ideas, values, and attitudes; and (3) norma¬tive, or expected, patterns of behavior. The final phrase of our working definition, "as members of their society," should serve as a reminder that culture is shared by people. In other words if a solitary individual thinks and behaves in a certain way, that thought or action is idiosyncratic, not cultural. For an idea, a thing, or a behavior to be considered cultural, it must be shared by some type of social group or…show more content…
Today when many multi-national and global companies appear, it is unlikely to do business without communicating cross culturally. This millennium was viewed as era that global organizations will increasingly focus on the critical value of cross-cultural communication process, efficiency and competence and cost of doing business. Effective cross-cultural communication in global economy provides with tools about how to define a communication strategy, train representatives and conduct business talks in order to achieve success. By understanding how people identify the world, their values and beliefs, we can better understand what they mean and anticipate potential cross-cultural misunderstandings. For better understanding intercultural communication we need to understand what we mean by using the terms ethnocentrism, stereotypes, prejudice, language and non-Verbal

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