Components Of Intercultural Communication

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Human beings like to be with people similar to themselves. This is because they share the same values and act by similar rules. When we are with people who are similar to ourselves, the ways we do the things seem like common sense. But, sometimes work or study or a sense of adventure takes people out of their comfort zone. By understanding intercultural communication everyone can be aware of how to make the interaction between people from other cultures a positive experience.
In everyday usage, the term culture refers to arts, literature, and philosophy. However, the term culture has a much broader meaning that goes far beyond simple personal refinements. The only re¬quirement for being cultured is to be human. Thus, all people have culture.
Moreover cul¬ture is everything that people have, think, and do as members of their society (Ferraro 2002: 19). The three verbs in this definition (have, think, and do) can help us identify the three major struc¬tural components of the concept of culture; that is, …show more content…

Today when many multi-national and global companies appear, it is unlikely to do business without communicating cross culturally. This millennium was viewed as era that global organizations will increasingly focus on the critical value of cross-cultural communication process, efficiency and competence and cost of doing business. Effective cross-cultural communication in global economy provides with tools about how to define a communication strategy, train representatives and conduct business talks in order to achieve success. By understanding how people identify the world, their values and beliefs, we can better understand what they mean and anticipate potential cross-cultural misunderstandings. For better understanding intercultural communication we need to understand what we mean by using the terms ethnocentrism, stereotypes, prejudice, language and non-Verbal

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