The consumers of Apple have a flexible variety of product line from its competitors. Apple has strong rivals like Samsung, Dell, Lenovo, HP, Microsoft, HTC, Sony, LG, Xaomi etc. The main substitute is defined by the operating system. The Microsoft windows by Microsoft and android by Google can be considered as the substitute of Mac. The electronic market, specifically the smartphone market is emerging day by day, so there is a strong possibility of entrance of new competitors.
Apple Company is one of the most successful companies in electronic industry and is one of the most important valuable companies in the world .its sales and makes value increased for the past ten years. Apple Company has used many different strategies to become successful in the market. “The Apple strategy is essential determinant of advantages towards with other companies such us, Samsung, LG, and BlackBerry. It used Porter’s model strategy and this strategy is the key to achieving this generic strategy and supporting Apple’s success. Apple general strategy focuses on key features which is differentiate the company and its products from competitors and which is essential .for example, it focus on elegant design and branding.
Threats To begin with, fast technological change is the greatest risk which apple and its rivals are encountering in present. Second, increase in tax in USA will influence apple's development. Third, The primary contender of IOS is Android OS in mobile market. The strength of apple IOS can be commanded by Android OS. Third, increase of manufacturing costs.
Strengths Differentiated product My analysis shows that Apple was a market leader in production of innovative and highly differentiated products. Both the iPod and iPhone stood out in the market because of their unique features. Fast innovation pace My study shows that Apple beat its competitors by leading in innovation. An example is that of producing iPod in 2001 and iTune in 2003. High margins Apple has positioned itself as a company that produces high quality differentiated products.
Will Apple watch become a success for development companies? The name Apple has been dominating the world where almost everything functions in just one click or just one snap of the finger. It is a world where the whole world would function using a remote control or a touch screen mobile device. Apple has already created many devices which have already proven its worth. For instance, Apple has already created the Mac, iPad, and iPhone.
Sunday, January 31st, 2016 Internal Assessment Research question: At what extent was Apple´s innovative Apple Watch marketing strategy successful when launching the device? In recent years, cutting edge technology has been the gap through which society had maintained daily basic activities, businesses such as Apple Inc., in the attempt maintain ahead and wider the advantage over potential competitors, seek the innovative development as an important key to better meet the needs and wants of their customers in the future, this factor represents the arise of new chambers in the market as a new opportunity of growth where a proper marketing strategy that involves a correct manage of price and the product features, enabled a beneficial introductory
This particular gathering of focuses on the biggest bit of Samsung 's objective market as this is the gathering of buyers that have the most capacity to buy any of the item Samsung brings to the table in the market be it cell phones, brilliant TV, cameras or some other family unit items like vacuum cleaners or clothes washers. This segment of clients will keep on growing in the years to come. 5.3 Positioning Analysis Positioning is about the client discernment about the brand as being not quite the same as alternate brands on particular measurement including item traits. The systems received by Samsung to position itself in the Mobile Phone market are as per the following: 1) Market making and class creation in residential communities 2) Samsung Concept Store 3) It concentrates more on the genuine edge which originates from mid-to-top of the segments 4) Wider Care Network 5) Branded itself as an equivalent word for quality 6) Pioneering in the 3G section of cell phones. 7) Access to Samsung care line 8) Created a Unique Brand Image for itself as a top of the line esteem driven
The value of Apple Inc. brand appraised at the US $118.9 billion in 2015. Besides, Apple Inc. is the number one of value brand among all the companies in 2016. - Innovative products One of Apple Inc. 's key strengths over the years is the innovative products line up. Apple Inc. has introduced their innovative products which is the main advantage of Apple Inc. Initially with the MacBook, iPod, iPhone, IPad, I-watch.
According to Fortune Global 500, Apple and Samsung is the world’s largest and second-largest information technology company by revenue respectively. This result still can be reversed because these two firms have been competing for the number one position on the list. This paper will highlight the marketing strategy applied by both of these companies and then discuss four main points around the case. The first part is the summary of the two enterprises’ marketing plans. At the beginning of 2010, Samsung launched a brand spanking new smartphone called Galaxy S, which initiates the battle for smartphone supremacy between this South Korean multinational electronics company and Apple.