For question 2 Blackberry has a history of working with professionals providing them phones of their choices. BlackBerry is well aware of the fact that the business class will be the potential buyers of the phone so why not focus only on selective promotion rather then being distracted in different directions. When you know your buyers then why not focus on them and look for the prospective profits that can be earned from the selective sector. Question 3 Blackberry is going to market and advertise it's phone to the 'Power professionals' through digital media and social schemes.
Narrow product range – Apple has only 7-8 products in its portfolio compared to the various products that its competitor Microsoft and Google have. So if one of the products failed, it will have a big effect on company’s
Verizon provides services that T mobile does not. Other the wireless mobile service, Verizon also provides their customers with the home service. This is known as Verizon fios, which is a very reliable service that provides Verizon customers to have access to high-speed internet connection, home phones and cable tv. In addition, the company’s strength is that it is one of the largest wireless carrier in the US.
The threat of competition in the wireless industry is fierce. Verizon 's biggest and most longstanding rival is AT&T. The typical customer profile for the two companies is similar, and AT&T claims the highest market share in the industry behind Verizon. Additional competition comes from T-Mobile, which has a smaller market share but, as of 2016, is adding customers more quickly than any other carrier, and Sprint, which has launched aggressive price promotions to turn around its sagging market
The company will use this method variety in advertising, including telephone alerts. The company spends a lot of money on advertising, such as spending $ 14 billion this year on advertising and promoting its electronic production. Therefore, these devices are not limited to a specific age group but included children in both smart phones and tablet PCs, providing security, ease of control and creating an easy device for young people using one console to meet multiple needs You can connect a device to a wireless network and print the document once it is sent Order by
1.2. International expansion Samsung Electronics started as one of the biggest suppliers of international high-tech companies producing chip, battery and memory. After a few years of experience, they extended their activities for the public market by producing TV, screens, micro-waves and so on. Samsung takes advantage of their
Apple Explanation About Their iPhones Issue Apple is one of the largest technology companies in the world. MacBook, iPhones, iPad, and Apple watch are some of Apple products, and a lot of people have one or more of these devices. People are buying Apple products because they know that Apple offers one of the best products in the market. Therefore, Apple faces the risk of losing share of the market in events of any problems. In the article “Apple's iPhones slowed to tackle ageing batteries,” Foxx (2017).
Sales of notebooks, a significant source of revenue for many companies in recent years, have been stimulated largely by the rise of wireless networking. Sales of handheld computers have slowed and competition has increased from lower-end notebooks and higher-end mobile phones. The tablet PC's have been targeted as another possible growth product because the market has become so competitive with significant advantages to scale economies, many OEM's have tried to expand their business in different sectors. But Apple is the only company who has done this more successfully and quickly to enter into the DM
In the hospitality industry, many companies will use this medium to promote and market their business where they will use social media such as Facebook, Twitter, and YouTube to interact with their customers. The customers can easily access those websites through the smartphone. It is important for the company to have a strategic and planning to make the business survive and compete with other company. Positive relationship with customers The smartphone technology can improve customer relationship which is including from service aspect, review or feedback from the customers, and update the product or service.