So what we have here is a 4.5 inch screen and phone that seems like a square busting the image of the rectangular phones from famous companies like Samsung, Apple and HTC. BlackBerry has made a come back with a belief that it Brough an innovation that was much needed by changing the shape of phone and introducing a QWERTY keyboard. Now as we can see that in the past blackberry has faced quite many failures but if we move back a little more let's say 2008, we can see that BlackBerry used to be a phone worth having, from its customised designs for business men and even for President Barack Obama to its being left with only 1 percent share in the mobile market, BlackBerry has come a long way and yet it is hopeful that the new passport phone will be successful. Now for the launch of its new phone blackberry has adopted marketing strategies different from what it adopted in the past. The strategy is about targeting the elite class mostly the business professionals who are continuous phone users and utilize it for emailing and messages.
Nevertheless, Apple earns a lot from iPads, therefore continual investment is required to ensure the product retains its position. Mac Apple Mac is the third largest circle on the matrix. Mac is surrounded by many mature and successful players such as Lenovo, Dell, HP who have already made their space is the market. There may be less chances of gaining future market share as the technology is slowly moving to a complete portable era. Having said this, Apple Macs are most desired by big businesses due to its fast and reliable and multi functioning operating systems and features.
Verizon Wireless Verizon Wireless is a telecommunications company that offers wire, wireless and data transmission services that cover internet access as well as media broadcasting. The company formed in the year 2000 was as a result of a merger between GTE and Bell Atlantic. With the mention of Verizon Wireless, many people in the United States are able to associate it with everyday telecommunication solutions and as the leading service provider in the same industry. Under Verizon wireless, there is Verizon telecom, Verizon wires and Verizon business. With a mission to empower people as well as businesses in communication, the company endeavors to provide open communication with all its stakeholders.
Higher Price than its competitor – Smart phone competitor like Samsung and Xiaomi are stealing the market share via the lower level price smartphone, however, Apple don’t have the lower price smartphone. 5. Narrow product range – Apple has only 7-8 products in its portfolio compared to the various products that its competitor Microsoft and Google have. So if one of the products failed, it will have a big effect on company’s
Mobile Devices The company 's signature product are their mobile devices and tablets. They dominate the cellular phone and tablet industries. Apple has targeted a lot on quality construction, and customer experience to develop its hardware, software, and cloud service to integrate into their mobile platform. They evolved iPod into the iPhone by combining cellular technology with their app store, that evolved later on into the iPad product line combining computer functionality as well. Apple’s approach to mercantilism mobile devices is comparable to that of its computer business.
Samsung is the first one to introduce mobile phones and also has the world’s largest market share. Samsung was the first ne to introduce double Sim mobiles. In the past three years the value of Samsung brand improved 80%. Weaknesses: Samsung does not have its own software and operating system. Due to the absence of Samsung own software and OS, it gives a bad impact on the customer loyalty.
9 Implementation 1: Introduction of unique features ……………...………. 9 Implementation 2: Developing Tablets ……………………………...…... 10 Implementation 3: Achieving greater economies of scale ………..…….. 10 References …………………………………………………………………..…………… 12 HTC Case Study 3 Abstract HTC corporation, formerly known as High Tech Computer corporation is one of the leading mobile manufacturer in the world. HTC is known for its unique designs, and innovative features in its smartphones. HTC from incentive in 1997, has been through various organizational and managerial advancements. Due to various reasons, HTC over the years is facing a decline in the international mobile market share.
They did pursue “a wireless only strategy” and have expanded using a combination of acquisition and start-ups to become the largest mobile phone operator in the world. Vodafone's corporate growth strategy is to use the technical and managerial expertise of the parent company to enter markets and leverage this knowledge in its subsidiaries.
Marketing wireless voice and data products in customer and corporate markets are the part that the mobile phones division focuses. Mobile gaming devices, cable television set-top boxes, and home satellite systems are the items that the multimedia group sells. As for the enterprise solutions segment, they develops the wireless systems for use in the corporate division. Network sector sells wireless switching and transmission equipment. Nokia maintains research and development facilities and operates 15 manufacturing facilities in nine countries.
According to keller (2008) equipment and services are not the most important valuable asset for any organization which builds the actual value in customer mind but It is the brand of a firm which does it. Branding also explains how the mobile phone with the same features and attributes sold at the price three times the competitors for example Apple and QMobile. Brand is a commitment and it tells the customer that they know this name and they trust to the name and building a mutual trust is the primary objective of creating a brand. In today’s mobile industries are working harder than ever before to achieve some degree of differentiation in their devices. Many mobile phone companies have sought to achieve this differentiation by branding their devices because they know that the only tool to survive in competitive market is the popularity of a