Comparison Of Nordstorm, Macy, And Dillard's

Nordstorm has been known for its superior customer service for over 100 years. From selling a customer one shoe, to ensuring a customer catches his flight on time, Nordstorm continues to place a smile on their customer faces. Nordstorm sets itself apart from its competition because they have perfected the art of focusing on the right customers and giving them undivided attention. A sale of one pair of shoes turns into a repeated satisfying loyal customer for many years. Nordstorm has remain successful for many years by evolving with the times while maintaining their traditional values.

Nordstorm is a department store retailer. They have direct relationship with the customer. Nodstorm, along with its competitors JC Penny, Macy, and Dillard’s has individual buying centers that is separate from all the other buying center stores. These stores share the similarities of having its own buyer, deciding on what merchandises they will keep in stock, and specials and promotions the store will use to attract and retain customers. Central management creates broad policies to keep a uniformity among the stores, while the general manager sets up specific store policies. The president of Nordstorm personally goes out to each potential site to sign off on the building plan because he has

While maintain their quality and norms, Nordstorm moved from full service to self-service. This adjustment paid off for Nordstorm. While generally assuming a customer will enjoy more of the full service, the self-service gave customers a sense of freedom. Customers felt less pressured if he/she opted to not buy anything. Self-service also gave customers more time to make decisions on possible purchases. In addition to the customer enjoying the self-service, the company gained also because it eliminated sales associates and attendants