Media usage reflects and shapes both language use and attitudes in a speech community. For second language learners, the media may function as the primary—or even the sole—source of native-speaker models. Third, the ways in which the media use language are interesting linguistically in their own right; these include how different dialects and languages are used in advertising, how tabloid newspapers use language in a projection of their assumed readers ' speech, or how radio personalities use language—and only language–to construct their own images and their relationships to an unseen, unknown audience. Fourth, the media are important social institutions. They are crucial presenters of culture, politics, and social life, shaping as well as reflecting how these are formed and expressed.
Good Morning everyone, welcome to my seminar presentation my name is Vincent and today I’m going to talk about Media and my focus is on whether or not the information contained on mass media platforms are biased. The term bias refers to the tolerance of personal opinions to determine judgment on opposing or supporting a particular party. The existence of mass media are separated into various different forms, however in this presentation specifically only news related media will be analyzed. This presentation will argue that the information in mass media are not free from bias for the following reasons: Firstly, the existence of media bias causes provision of inaccurate information to the society And secondly, there a usage
Nevertheless, it has been stated that this framework undertaken by the BFI is extremely valuable in developing an understanding of the media and the communication process. It is a descriptive framework which not only seeks to examine the media institutions concerns but also society’s questions. Further, it helps to define the significant phenomena that are encountered in media study, questions typically asked about the media, or topics that are frequently discussed. Thus, while these questions may not be all encompassing, they help to create a foundation upon which further discourse can be encouraged
According to communication studies, in order to adequately convey true messages to the world, there are a few elements that have to be examined in which are who the broadcasters are, what the content of the media interprets, through which form of channels, the viewers as well as the effects it has brought and will bring to the audiences (Shoemaker & Reese, 1996, Pg.21). However, these elements are not precise as they only focus on what is important and favourable to them, which are the audience as well as the effects it brings, and to achieve that, the application of framing and agenda setting is enforced, and this in turn creates a perception of reality to the world. Though the content of the media focuses on incidents happening in the world, they also pose the ability to select, frame and omit certain components of the full story. This manipulates the representation of reality and thus constructs a perception of reality to the audiences. For example, Televisions would deceive people visually through the use of camera angles and other means.
Media bias is a real problem. When people are not aware of the facts alone, rather interpretation of facts, they are being manipulated. Media should report facts concisely and promptly with as much accurate information as possible. When networks allow to dictate how they report news, there is a much greater chance to be biased. When networks accept monetary incentives to report in a specific manner, there is a much greater chance to be biased.
SOCIOLOGICAL ACCOUNTS OF NEWS PRODUCTION AND ETHNOGRAPHIC TURN Sociological perspectives on news production have offered a theoretical foundation in order to better understand the central aim of this thesis regarding the way journalists make decisions, given that some of their main news sources (car companies) are often the same sources that provide organisations with advertising revenue. News production studies have contributed to an in-depth knowledge about the nature of journalism professional practices in modern societies (Cottle, 2007). Also, they have shed light, among others, on routines, professional values and ideologies, source dependencies and journalistic practices of the news media (Cottle, 2007). Thus, as Cottle (2007:1) remarks,
The researchers came out with the early studies that described and classified the response of the public towards the usage of media into meaningful categories. The newspaper publishers and radio broadcasters wanted to know the motivations for the audiences to read a newspaper or listen to a radio channels. This made the theoretical coherence between all the early studies. In 1944, Herta Herzog, an Austrian-American social scientist specializing in communication studies had classified some of the reasons for different people to choose specific types of media. During the late 1950s, the next step in the development of the research for this theory was begun and continued during 1960s.
This research will be guided by both queer theory and media theory, such as reception theory. The media can play a positive role in informing people, in Ireland the media played a significant role in recent times in representing non-normative identities. When analysing media content it is important to be objective and examine all points of view, this is necessary “in order to tease out the social contradictions and contestations embedded” (Saukko, P., 2003, 104). Another point made in the book Doing Cultural Studies research is that you have to bear in mind the social context of the media text you are interpreting looking at the historical and political context in which the media text occurs, with an “observation of contradictory agendas” (Saukko, P., 2003, 113). This research aims to look at the recent social changes in Irish society in relation to the media content on minority LGBTQ identities.
Finally, in a self-developed case study about the rescue of Chilean miners in 2010, disasters will be discussed as a different form of media event. The earlier works of Dayan and Katz can be understood as a twofold intervention in mass communication studies. Theoretically, one can argue that the original social science-created research standards of the media were merged by them with a grand narrative study to consolidate a novel broadcast ideology. While methodologically, the study of narratives that are neither ‘regular’ nor ‘normal’ was brought into
Media plays an important role to receive or distribute information across the society. The mass medium has been introduced back in the olden day and continually being brought until todays. During the colonialism era, the power of media imperialism has become one of the most influential factors that shape the cultural perspective and identity. Asian countries typically consumed more media from the Western. Therefore, this purpose of this essay is to clarify on how the three readings provided critically discuss on how it addresses and contribute to the understanding on the media, culture and identity in Asian context.