The Influence Of Consumer Behavior

Consumer behavior is the study of individuals, groups or organizations and processes that are used to identify and secure, use and disposal of products, services and experiences, or ideas to satisfy their needs and desires. It examines how emotions and attitudes and preferences influence the buying behavior. Individual consumer characteristics such as demographics, patterns of personal life and behavioral variables such as utilization rates, and appropriate use, loyalty, brand, and his willingness referrals to offer, in an attempt to understand the people 's desires and consumption for investigating formal studies of consumer behavior. The study of consumer behavior is also investigating the effects on the consumer, from groups such as family,

Culture refers to the complexity of learning meanings, values, norms, and customs shared by members of a society. culture has a major impact on consumer behavior. Marketers interested in global expansion are especially interested in understanding cross-cultural differences in purchasing and consumption. Cultural factors comprise of set of values and ideologies of a particular community or group of individuals. It is the culture of an individual which decides the way he/she behaves. In simpler words, culture is nothing but values of an individual. What an individual learns from his parents and relatives as a child becomes his culture. culture factors as Language( if the language is deference how the customer will understand the new prudent ) , age ( if the most people at the country are old above +50 and the product for younger people 15 to 28 ) , income ( if the product expensive and the income of the people very less or even good price but for them not worth to purchase it ) ,lifestyle ( if the product is a fast food and most of people don’t eat outside house ) , politics ( some countries enemies because of politics issue ) and religion ( if its against religion rule or its account as a sin ) all of this should be consider to know the consumer behavior. Sometime the culture factors will be difference from country to other country and sometimes even inside the country from area to area it will be

From culture to culture there is different religion. Consumer or people have sprit connection with religion as they learn and live from they are children by their families so the culture will grow up with an idea about the religion is a redline or holy in their culture. Like in Muslim countries we can’t sell pork in other line in Christian countries it will be sell fast. In other example Muslim countries culture they will eat meat without any problem but they will not drink wine because it’s a sin for them. And in other religion like Hindus in reverse of Muslims they can’t eat meat but they can drink wine. And for our product cress water in Muslim religion there is a recommendation by prophet to eat cress water.

Conclusion
For a successful consumer oriented market service provider should work as psychologist to procure consumers. By keeping in mind affecting factors things can be made favorable and goal of consumer satisfaction can be achieved. Study of consumer buying behavior is gate way to success in market. we can advertising for the product by writing and reminding the consumer that our product its have been recommendation by prophet. and sell the product at market near from fitness and gym or inside it if its available. And can make research to know who exactly like and purchase our product so we can provide the product near from them and keep it available for