Consumer Perception

Title: Consumer Perception towards skin care products
Abstract
This paper focuses on an effort to determine the relationship between factors of these independent variables and the consumer perception on skin care products by target all the elders, housewives, working adults, teenagers and students around Klang Valley. Questionnaires were distributed to 300 respondents. However, 300 completed questionnaires were returned and then were analyzed by using result and data analysis, reliability analysis, factor analysis, correlation, Chi-square, analysis of variance (ANOVA), and analysis in SPSS were utilized for data analysis. The sample includes select the target of respondents’ tools and individual or convenient base unit on a selected technique.

According to Russell and Lane (1993), attitude regards as a vital predisposition and an intense influencer of brand preference and loyalty. The theory has been centralized as a result of the importance of brand preference in a competitive market. Brand preference is to determine how favorable of the consumer to a specific brand or company in respect to others within a variety of options. (Hellier et al., 2003, pp. 1765).
Brand attitude is the criteria of brand cognition and is described as a person's favorable or unfavorable interpretation, sensibility and circumstances regarding to an item or opinion. Adversely from consumer products, brand in individual goods focus on what in correlative with the brand preferences and do not focus on the connection between goods and organization (Petruzzellis, 2008). Consumer would like to choose the brand with personality that is suitable to them (Jamal & Goode

These few factors of consumer perceptions are independent variables and one dependent variable which is consumer perception. In our research, we found the relationship between factors of these independent variables and the consumer perception on skin care products have been examined through 300 respondents. The consumer perception plays an important role in brand loyalty from the consumers on body lotion. Therefore, the understanding of changing consumer perceptions and brand loyalty in each skin care industry should be conducted in our research. Brand loyalty occurs when the consumers perceive that the brand offers the right product features and level of quality. Consumers will initially make a trial product of the brand and when satisfied with the purchase, tend to form habits and continue to purchase the same brand because the product is safe and