Ideological Analysis Of Dove

Dove is a well known personal care brand owned by Unilever originating in the United Kingdom. It is offered to both women and men all around the world. In 2012 Dove began a campaign for real beauty, it has attracted more than 114 million viewers from all around the place. The add I am going to present to you today is one of them, sorting out that women are presenting themselves as less beautiful then they really are. It is an auto discriminations towards their gender and it demonstrate also a lack of confidence in those seven women ranged from the mid-20s-40s age group. By using this age group, it demonstrate that beauty is timeless. The participants were selected through a normal casting session. From an ideological standpoint, the authenticity

It come from pressure of certain advertisements and the media, they have contorted the way in which people judge beauty. There is a stereotype of the perfect women which should be defined “beautiful,” such as being skinny, having nice hair, having nice skin, having nice eyes, etc., the list continues on the way. The ideological analysis will be used to analyze the Dove Real Beauty Sketches campaign, focusing on its strategy and the message that it sends to women about beauty. The ideology empowers women of all age and race to feel confident about whom they are, going against the stereotypical definition of what the media may portray as “beautiful”, because everyone is beautiful on his own

But what really stands out is the Dove campaign's fast momentum starting the day of its launch.

In my opinion, it went viral because it moves out people, because it makes them think, because it’s based on a true insight of average women. Most ads today don’t evoke any clear emotion, they just communicate a particular product or service benefit and are trying to sell it to you. That wasn’t the goal of this ad in particular. The project was pretty diverse as there were Caucasian, African-American, and Asian women participating.

The social marketing campaign is interesting too because his sole purpose was to empower women, not pushing for any particular Dove product. Therefore the brand came up with a very positive social motive. Consumers feel as though Dove cares about each of them, not only in the purpose of selling products.

The message of this ad is “You’re More Beautiful Than You Think." This increases the power of the message due to its rhetorical use of the second-person term “you,” And it’s an important and necessary message to put out there. Because right now, some woman, somewhere, is watching this film and feeling better about herself, and actually understanding that she worth more than she