Bus Transport Strategy
Business Strategy
Task 1
The Company
Eastern School Bus Transport located In Nassau, Bahamas is a privately owned new bus transportation company in its formative stages. Its main purpose is to assist the local community with getting students and staff from the five (5) local schools in the district to get to and from school efficiently, effectively and safely. There is only one competitor in this market that is Government owned. After many complaints from individuals in the community it is indicated that a new entrant school bus transportation company could be expected to capture a significant portion of the school transport market.
The Company’s Mission
The mission of Eastern School Bus Transport is to provide a safe, licensed transportation
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This determines that the peak season for the bus system will be based on the school calendar year which in The Bahamas is September-December and January to June; this period excludes Christmas and summer breaks. However there are schools related cultural festivals that will take place during the non peak seasons that may require transportation to and from the schools to local community activity centers etc. For example; there is the J.R Junkanoo Parade which takes place the second week in December when school is closed for the Christmas …show more content…
Advisory Committee
An advisory committee will be responsible for carrying out all market research and strategic planning. This committee will consist of a small team of 5 individuals who will be lead by a director. Every team member will have important task to complete and a deadline in which to complete it by; here are a few examples of how our strategic plans will be implemented.
Strategic Objectives
1. Grow business by 20% each year by increasing new customer base
2. Maintain road safety requirements
3. Customer service enhancements
4. Assignment of students to specific bus stops and bus routes
Strategic Objective 1; grow business by 20% each year; the following table will explain how it will be executed;
Department Goals Person Responsible Start date End date Completed
%
Explore &research habits of new customers (parents)to determine what they want and how to deliver D. Knowles 01/21/2015 03/21/2015
Email blast A. Moss 01/21/2015 03/21/2015
TV, radio and newspaper ads I. Thomas 01/31/2105 06/31/2015
Figure 4.0 displays departmental goals
Measuring
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