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The role of the organization's strategic orientation on new product development is central to the performance of a firm. This paper provided some support for the moderating effect of some market characteristics (demand uncertainty and market growth) on the performance of innovations. This study presents evidence from a large number of firms in a varied set of industries, which enables the discovery of principles governing firms which generalize across markets. Nevertheless, this study is subject to typical limitations such as the response rate, although typical, can lead to the possibility of response
Personality traits are associated with the intention of starting a venture (Gupta & Muita, 2012; Leutner et al., 2014). In addition, the personality traits of an entrepreneur influence the strategic decisions and actions of a firm which eventually have implications on the firm’s performance (Nadkarni & Herrmann, 2010). It was found that the there is indeed a relationship between the entrepreneur’s personality traits and the business success (Gupta & Muita, 2012). From the Five-Factor Model that was reviewed, the personality traits that have shown correlation with business success are: Openness to experience, Conscientiousness, Extroversion and Low Neuroticism (Baer, 2014; Bergner, Neubauer & Kreuzthaler, 2010; Gupta & Muita, 2012; Leutner et al., 2014). Those traits were recognised influencing the entrepreneurial success, the financial performance, the development performance of the enterprise and managerial success (Baer, 2014; Bergner, Neubauer & Kreuzthaler, 2010; Gupta & Muita, 2012; Leutner et al.,
A business would use Ansoff’s Matrix to determine its product and market growth, both present and potential, by focusing on whether the product and market are new or existing. It has four alternatives of marketing strategies; Market Penetration, product development, market development and diversification. (See appendix 1) • Market Penetration- the firm seeks to achieve growth with existing products in their current market segments, aiming to increase its market share; least risky. • Product Development- the firm seeks growth by targeting its existing products to new market segments; more
What is Ansoff”s Matrix? The Ansoff Growth matrix is another strategic marketing planning tool that helps a business determine its product and market growth strategy with its general strategic direction and presents four alternative growth strategies as a table (matrix). These strategies are seeking growth: (1) Market penetration: by pushing existing products in their current market segments. (2) Market development: by developing new markets for the existing products. (3) Product development: by developing new products for the existing markets.
1.1 Introduction The main purpose of investment and acquisition is to maximize the profit and firm value through corporate strategic decision making (Babanazarov, 2012). The technology acquisition is strategic decision making as well as financial strategic management which can also called technology management. It is immensely important for firms to understand the market needs and technology to accomplish the organizational objectives. Most general sources of technology are competitors, customers, research centers, providers and universities. The technology acquisition is governed by joint ventures, capital investments, mergers and acquisitions, non-equity and minority holdings (Gallardo, 2013).
Introduction Global market segmentation has been defined as a tools of strategic marketing which as a process of identifying a specific segments for potential target audience after analysis the specific target country or nation environmental, identifying those market opportunities and forecasting the future trends in that business areas . By doing market segmentation is easy for business company to establishing the marketing objectives to implementing, developing and managing the country or nation marketing program positing strategies in order to meet the market target audience needs (Mongay, 2006). Global market segmentation strategy is important to development is complicated in the global markets by the need for companies to underlying related
Research emphasizes the vital role of middle managers in creating an organizational climate encouraging innovation and entrepreneurship (Floyd and Woolridge, 1994; Ginsberg and Hay, 1994; Hornsby et al., 2002). According to Howell and Higgins (1990), middle managers may actively promote ideas, build support and ensure that innovative ideas are well implemented. Furthermore, Wooldridge and Floyd (1990) found a greater effect upon company performance where middle managers were involved in setting objectives and generating alternatives than when they were involved purely in the implementation side of the strategy making process. Organizational Performance, to a large extent, depends on middle managers as they involve in strategy formulation along with top management and interact with front-line supervisors to
Entrepreneurship according to Onuoha (2007), “is the practice of starting new organizations or revitalizing mature organizations, particularly new businesses generally in response to identified opportunities.” Schumpeter (1965) defined “entrepreneurs as individuals who exploit market opportunity through technical and or organizational innovation”. For Frank H. Knight (1921) and Peter Drucker (1970) “entrepreneurship is about taking risk”. Bolton and Thompson (2000) have defined an entrepreneur as “a person who habitually creates and innovates to build something of recognized value around perceived opportunities”. Harwood et al., (1999), states that “…risk is uncertainty that matters and may involve the probability of losing money, possible harm to human health, repercussions that effect resources and other types of events that affect a person’ welfare.”Threats on the other hand can be external or internal and refer to anything which can adversely affect a business. They can be external or internal, external threats could be inflation, political instability, technological factors, socio cultural factors, new legislation or a new competitor in the market.
According to Walumbwa et al. (2010) focusing on a moderator the existing knowledge based of PsyCap will increase. Therefore the second objective highlights the importance of combining contextual factors by increasing the practical usage of PsyCap in enhancing Finance performance. The final objective of this study is to explore whether leaders PsyCap effects of followers PsyCap on their performance. This objective is focused on filling the existing gap in the literature regarding whether leadership affects followers’ positivity on their performance.