An objective for upper-management is expanding into China. Expanding into new markets will increase our products’ exposure, so we need to respond by addressing capacity planning. Since our product is perishable, it is critical we follow a just-in-time inventory approach. This will help reduce overhead cost such as storage and lower capital invested in inventory. As orders are placed, we will begin the make-to-order process to produce our soup with less wasted resources.
Outlook for the future: The hopeful future for this company is to expand and grow as a franchise. Like most bakeries there is competition so improving to beat out competition is always a goal to strive for. Finding locations that fit the needs of the franchise and of the people is a way to reach these goals. Finding an audience that is open to trying cuisine from a foreign country is a way that “Le Macaron French Pastries” can expand its
ALDI specializes on its own labeled products brand, creates high quality products with fair features, designs and packaging, ALDI also focuses on the variety of products that are mostly needed in each and every household, so ALDI does not only offer food but also offers electronic products, clothes, household goods, health and beauty products. By creating ALDI’s exclusive own brands, ALDI can minimize the costs on the products itself, therefore listing low prices for customers; Also ALDI is fortunate enough for its high purchasing power from suppliers, therefore ALDI can bargain the best prices so it can keep low costs and low prices; Another several ways ALDI is minimizing costs is for example: cart renting, as well as ALDI’s re-usable bags to reduce costs and insure low prices and saving for customers. ALDI took into consideration the importance of locating its stores in places convenient for people and also accessible, also taking into consideration public transportation links and parking spaces available, creating online channels for customers to locate their nearest ALDI store; Yet unlike other supermarket ALDI is not opened for 24H, ALDI’s opening hours are at the times where people are most likely to go shopping to minimize cost. As mentioned before prices aren’t something ALDI can compromise on and one of ALDI’s strategies is minimizing costs for competitive
The food industry is expected to grow rapidly in the future due to improving lifestyle and rapid urbanization (“Global Fast Food Market”, 2017). With this potential demand created, KHC can easily capitalize the growing foodservice industry and tailor their products to the specific demographic (Bhasin, 2018). Another strong resource KHC can utilize is focusing on nutritious products. As the foodservice industry continues to grow, KHC should further explore on expanding its product portfolio to include healthier options. Natural and organic brands, as well, as small labels buying from local farms, have become an essential part of the consumer lifestyle (Tarkan, 2015).
Rather than opting for an external approach and follow say an Amazon by acquiring Whole Foods to enter the business, Trader Joe’s has followed an internal approach for their corporate-level strategy. Trader Joe’s prefers to grow organically/internally, they do this by continuing to open new stores in new locations as well as trying to grow their sales. With this method, the firm grows at a slower pace, however growing organically allows you to increase your market share, allows for a more realistic growth rate for the business, and avoids any risks associated with mergers and
Product Development. McDonald’s uses product development as a supporting strategy for growth. In applying this growth strategy, McDonald’s develops new products over time, such as new McCafé products. These new products may be variations of existing products, or entirely new products. The strategic objective for this strategy is to capture more consumers by attracting them to new products.
They also have to worry about rival companies copying what they offer and taking some of the market share away from them. Like if Starbucks ever started offering subs to their customers Panera could be in trouble. 3 KEY STRATEGIC SUCCESS FACTORS OF PANERA 1. The most important strategic factor of success for Panera’s is their unique healthy menu that ranges from breakfast, to lunch, and dinner. By offering such a diverse array of healthy products Panera has been able to grab a large market share within their niche market.
And that is the reason why it is good for the customer also. It is good for the customers because we get the best prices! We get to have that choice of what store/ site we want to go to. Which has the best prices and service. When businesses compete they can be more successful than other businesses, and that is what business is all about.
H&M expansion strategy is to venture into new markets and focus more on expanding their stores throughout the world. H&M are planning to expand their productions in the Asian countries such as China and Ethiopia. The reason why H&M are pursuing wholly owned subsidiary as a future expansion strategy is, because of the strong development and there is great opportunities in China and Ethiopia. Using wholly owned subsidiary will assist in decreasing the unemployment rate in the country. H&M is aiming to compete with their competitors by increasing their resources through all the markets (H&M - Expansion Strategies, 2017).
These tools mostly used for spreading the awarenes of the new products, enhancing the recall of the brand but mostly for increasing the number of sales as the company needs profits to survive in the long term. The report have deeply looked at the communication tools in practice when the creative strategy for the new Cadbury product was set. The paper analysed in what situation it is better to use advertising, PR or direct marketing for the Cadbury brand, therefore the advantages and disadvantages of the tools were found. For example, it has been identified that advertising is one of the useful tool for brand promotion because it is able to reach a wider audience within the shortest possible time frame (Egan, 2007. P 194).