MANAGEMENT DISCIPLINE A STUDY ON RETAIL BRAND EQUITY IN FASHION INDUSTRY- CUSTOMERS’ PERSPECTIVE AIM OF THE RESEARCH The research aims to investigate from customers’ perspective how the dimensions of fashion retailers in Trichy District impact on the value of known fashion Brands and the stores that market them(Retail Brands). The Objectives of the study are 1. To study the profile of respondents in Trichy District. 2. To identifywhich elements of Assortment factor influence customers in choosing
whole. So, the estimation of Equity values is the indicator for the investors in order to set the portfolio choice. When building the profitable portfolio, investor benefit from the analysts estimation. However, the accuracy of these estimations is an ongoing problem. This proposed research study strives to investigate the effect of the equity valuation models on the portfolio choice. This subject would be also integrated with the behavioral finance. The case study would be about the Turkish companies
calculate brand equities. Marketing scholars have come up with various brand equity calculating methodologies such as Asker Model, which evaluate the different attributes of the brand. Moran brand equity index measure the brand equity by three factors – effective market share of the brand in the market, the relative price as compared to competitors and the durability, which is the customer loyalty to the brand. Young and Rubicam’s Brand Asset valuator they also measure brand equity using different
Connecting Findings to Conceptual Framework The brand equity model, developed by Aaker (1991), was the conceptual framework used to complement this case study. The five brand equity components of the model include: 1. Brand loyalty a. Retaining and attracting new customers b. Decreased marketing costs 2. Brand awareness a. Associations b. Familiarity c. Customer purchasing process 3. Perceived quality a. Product differentiation b. Various sales channels 4. Brand associations a. Retrieve associations
Aaker’s brand equity model BrandAsset® Valuator(BAV) Developed By UC-Berkeley marketing professor David A.Aker in 1996 By Advertising agency Young and Rubicam(Y&R) in 1993 Information about model/ company According to Aaker brand equity is…“a set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract from the value provided by a product or service to a firm and/or to that firm’s customer” (Aaker 1991, 15) This model is customer-based equity model, based on
INTRODUCTION Background of Study Brand equity is a term to describe a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. In recent years, it has been noted that noticeable subject matter has been a unification of the investigation flow which is associates brand equity with customers, and loyalty
Introduction Brand equity and customer value The importance of the brand equity has always been emphasized worldwide. The value of the brand also call brand equity. Prasad and Dev (2000) said that brand equity is the method that let the consumer recognize the differentiation between you and others. From the one of the customer value, which is customer experience to determine the quality of a brand. Gala (1994) proposes that the only way to keep the company outstanding is to put the customer value
Common Law and Equity [NAME] [PROFESSOR] [COURSE/UNIVERSITY] [DATE] Common Law and Equity The Relationship between Common Law and equity: Is Equity a gloss on the common law? Equity therefore does not destroy the law, nor create it, but assist it Dudley v Dudley, 1705 Introduction Since ancient time, law had already played an important role in the history of human race. Specifically, it allowed people to live together harmoniously and problem free. Consequently
Chapter one identifies the background and problem statement of this research with a general overview about brand equity in hotel industry and brief information about The Mira Hotel. This chapter also consists of research objectives and question, significance of the study, scope and limitation of the study, and structure of the study. 1.1 Research background The social mainstream of businesses nowadays is changing gradually to catch up with service-oriented style of marketing. That is why branding
RELATIONSHIP AND RELEVANCE OF RESEARCH Negative equity can be referred to as situation where the outstanding balance on a housing mortgage is higher than the house (market) price. A situation as this leaves the household on a low or negative net asset wealth which could have a serious consequence at the micro and macro level of the economy. Negative equity as a concept impacts only a limited proportion of the aggregate household and the number of households in this context only rises when house prices