Restaurant Employee Perception

Employee perception of fast food restaurant in Rahim yar khan region INTRODUCTION

Restaurant organizations continuously in an increasingly competitive market environment to create an enduring brand image are trying. . Building brand image of the most important factors affecting the performance of a service by employees (de Chernatony, 1999; Lloyd, 1990) . Brand recognition is based on the decisions and actions of employees, since workers in the construction and service industries to convey the brand image plays an important role (Burmann & Zeplin, 2005). Employee behavior that supports the brand promise to ensure internal

Additional research staff understanding of how the company 's brand influences customers by focusing on their behavior (Krell, 2006). However, no previous study that examined how employees viewed the restaurant and found the brand image factors that influence these perceptions. The purpose of this study, which employs restaurant brand image, is to investigate the factors that influence behavior. The present study food restaurant chain restaurant brand in fast food restaurant employees of the factors related to perceptions reviews. The specific objectives of the study were:

1. The attitudes of employees in different parts of the image to check for restaurant brand.

2. Check out how restaurant staff achievements and training perceptions of brand image.

3. To examine how the concept of demographics restaurant employees affect brand image.

When employees understand the organization 's brand image and identity, Better service to satisfy our customers can deliver the kind of organization efforts. In other words, the brand image of the positive attitudes of employees to more effectively perform their duties with other employees and provide better customer service. Current research themes appropriate attention to management and implementation of the plans to give valuable suggestions. LITERATURE

Brand image and identity of the competitor 's product offerings for the consumer organization offering help to differentiate . Rival products by brand name distinguishes a product because of a strong brand image is important for the owners. Brand image colors, symbols, words, and a clear, consistent message and that 's not just the name (Berry, Lefkowith, & Clark, 1988). Brand image and brand loyalty is one of the main contributing factors; factors awareness, reputation, image, promotion, perceived quality, innovation, brand extension, satisfaction, and customer background. Positive brand image than non-preferred brand preferred brands (more likely to be associated with) (known