Content Analysis Of Mass Communication

This chapter is the collection and review of articles and other works regarding an overview of mass communication, mass media, feature journalism, magazine production, For Him Magazine (FHM), an overview of the love month consumerism, content analysis, Signal theory, profit in sex, media influence, depiction of men and women in relationships, pop culture, and mass media regulation.

To fully understand the whole concept of the content analysis of FHM’s lounge articles, it is imperative to outline the varying disciplines behind it.

Mass communication in general

Aristotle once said that ‘man is a social animal’, there is no doubt he was right as we have now continuously utilized various tools to improve the way connect with others. The technological

There are several types of Mass Media, Print Media includes, Newspapers, Magazines, Booklets and Brochures, and Billboards; Electronic Media is mainly Television and Radio; New Age Media are Mobile Phones, Computers, and the Internet. (Garijan, 2011)

Detailing Print Media

Print media encompasses mass communication through printed material. It includes newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers, handbills or flyers, billboards, press releases, and books. (Garijan, 2011)

A newspaper is a publication containing news and information and advertising, usually printed on low-cost paper called newsprint. It may be general or special interest, most often published daily or weekly. (Uttara, 2011)

Magazines are typically published weekly, biweekly, monthly, bimonthly or quarterly. Magazines can be classified as General interest magazine, such as the Sunday Magazines of local newspapers, and Special interest magazines, including men’s magazines, sports magazines, etc. (Smith, 2011) FHM can be grouped under the special interest

Thomas Jefferson even said once, “Were it left me to decide whether we should have a government without newspapers or newspapers without government, I should not hesitate a moment to prefer the latter.” (Viduya, 2010)

The influence is even beyond straight news writing, as Feature writing invites more than the usual news reader, as newspaper readership is designed for common consumption, thus more generic, while magazines have a specific, somehow more devoted followers.

Magazine production

A Feature story is a creative, sometimes subjective article designed primarily to entertain and inform readers of an event, a situation, or an aspect of life. (Williamson, 1977)

Some might argue that specialized magazines are far from Journalism, but as the definition by Daniel Williamson, Feature writing is primarily designed to entertain, not about any time-bound event but even regarding aspects of life.

Norman Moyes (1984) that if the primary purpose of the editorial is to persuade, the feature is to entertain. He also explains that while the straight news and editorial appeals to the intellect, the feature article merely appeals to the emotion. (Viduya,