Fraser & Neave Limited Case Study

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Introduction 1. Company For more than a century ago, John Fraser and David Neave had diversified their business from printing business to pioneer the aerated water business in Southeast Asia in 1883. This lead to the birth of Fraser & Neave Limited which originated from Singapore and are well known by people as F&N in the marketplace. Throughout the years, the company had successfully being a market leader and household name in many categories. F&N managed to get through for more than 130 years in the marketplace. Beside soft drinks, the company also ventures into different business such as beer industry, diaries industry, property development and management industry, and publishing and printing industry. Today, F&N is a leading Asia Pacific Consumer Group with expertise and prominent standing in the Food & Beverage and Publishing & Printing industries. The vision of the company is becoming the leading total Food and Beverage Company in Malaysia and the region. Whereas their mission is to become a world-class multinational enterprise providing superior returns to their shareholders, excellent value for their customers and a rewarding career for their employees. 2. Product 100PLUS was launched in 1983 and stood up as the largest isotonic brand in Malaysia. There are several achievements of 100PLUS. These awards include Putra Brand Award 2010 (Gold Award in Non- Alcoholic Beverage category) and Brand Laureate Awards 2010 (Product Branding - Best Brand of Food and Beverage

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