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Gender Manipulation In Advertising

843 Words4 Pages

This issue has been researched numerous extensively over the years. However, very little or no sources have been written on this topic of gender manipulation in advertising. Thus, an investigation is supported to supply this topic with answers that unfold the truth about the advertising industries behavior towards their target market and their purpose for doing so.
In today’s culture, advertisements in the media have polluted our tech-generated society. It is impacting all age groups into this questionable online networking circle that is this fabricated world around anyone who enters it. This in result enables individuals to access anything they desire on the web. But, the vast majority of our population does not realize the disturbing measures advertisers got to in order to gain profit. This is an issue that unquestionably needs attention, before it does anymore damage in the media. This particular research concentrates on a subculture, in this manner a great deal of its discoveries will be sourced on the web; through eBooks, magazine adverts, commercial adverts, anything viral. Throughout the researched …show more content…

Cortese, another honest author that was considered striking in what he had to say about the 21st century and his views on advertising, was very critical to analyse. Berger’s observations were on the same wavelength as Cortese. He discusses the affectability, the destructive impacts of advertising, how it is intricately linked to social arrangements and the power structure. He also talks about the sensitivity and harmful outcomes of images in advertising psychologically effecting individuals. He said that, “The portrayal of unique subcultural groups in the media indicates that the groups have a type of power, a secure place in society, and a noted identity”. (Cortese, 2008) This is a very strong statement he makes, about subcultures within our community, which is very much related to the dissertation topic in how gender division is upon the

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