Halal Food In Malaysia

1.1 Introduction

The population in Malaysia almost 30 million of people. According Malaysia demographics profile 2014, there are 61.3% Muslim living in Malaysia. The official religion in Malaysia is Islam. According to the Federal Constitution article 3(1), Islam is the religion of the Federation, but other religions may be practised in peace and harmony in any part of the Federation. It can be said that, Islam is the main religion in Malaysia but others religion also can be practised in this country in peace and harmony.

Based on Islamic principle, Muslims should deal with the element of Halal in their life. The word of Halal is derived from the verb ‘Halla’, which means lawful, legal, licit, legitimate and permitted for Muslims (Mahdi Borzooei

Nowadays, customer faced with many selection of product. It is due to every product that offered has their own brands either it is locally or internationally. For Muslim customers, they are very sensitive toward Halal. Especially every product that they consume. They must be aware before they purchase any product. They must make sure that the product that they purchase must have the Halal certification and Halal logo from JAKIM.

1.2 Background of Study

Basically, Halal purchase is look like common to all Muslim people but they do not know the real factors that can influence them to purchase Halal product itself. Many researchers come out with variety of the idea and discussion and they try to determine what factors can affect it.

This study will be carried out to know the Halal purchase intention among Muslim customer of UiTM student in Segamat campus. The study is focused on Segamat area. As we know, people now love to purchase anything without considering about the halal status of certain product. As long as they get what they want, it is enough for them even though the halal status is unsure of that

The issue of Halal may arise in line with the new product that introduce by distributors. It is because Halal is very important to all Muslim. But there are still certain Muslim people who are not aware with the issue of Halal. It is due to, they still purchase the product even though they did not really sure about Halal status of that product. Customer nowadays likes to purchase new product that offered by seller, but they less attention about the Halal certification and status. They most likely to choose the product based on brand names or