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Honey Glaze Caakes Swot Analysis

1563 Words7 Pages

SWOT ANALYSIS

STRENGTHS

Strict Quality Control in their Products

As mentioned, Honey Glaze Cakes implements a strict quality control in their products to ensure the greatness of its taste and design. As Mrs. Conde said during our interview, the management would be more willing to refund every cost incurred than to associate bad quality of cakes to the brand of the business. For that very reason, Honey Glaze Cakes ensures and maintains good relationships with their satisfied clients.
Aggressive Marketing using Social Media

So far, we already know that Honey Glaze Cakes’ main advertising tool is the use of Social Media which has been very evident and widely used in today’s generation. Many people spend most of their time scrolling and looking …show more content…

Aileen T. Conde, one of the owners, studied Business Management in UP Los Baños. Furthermore, she pursued Culinary Arts Major in Pastries in Wilton School of Cake Decorating & Confectionary Art in Illinois, U.S.A. and in International Sugar Art Collection in Atlanta, Georgia, U.S.A. With all these, we can infer that the management of Honey Glaze Cakes is equipped with knowledge and expertise in this field of business and as a client; you’ll be assured that you’re getting not just a mediocre cake, but the best to supplement your grand celebration.

Suppliers of Imported Ingredients
Having suppliers from European countries such as Switzerland and Germany that import their ingredients is an advantage of the business. This just show that since chocolates are best found in those countries, as a consumer, you would somehow feel guaranteed that the pastry you’re paying is actually made with the finest ingredients and definitely will be worth its …show more content…

In fact, one of the many ways includes advertising through the Entertainment World which, as we all know, caters to a wide range of potential clients. Being able to provide service to some influential TV personalities and generating positive feedbacks from them certainly is a great opportunity for the Honey Glaze Cakes’ shop. With the growing influence of artists among the public, some fans would even tend to try any product out with only one positive comment from their idols. These fans tend to use the same product as what the celebrities are using in order to feel and be more like them. Just recently, Honey Glaze Cakes was able to supply cakes for grand events of celebrities such as Yeng Constantino, Nadine Lustre, Ding Dong Dantes, Marian Rivera, Jolina Magdangal, and even with GMA’s rising star today, Maine Mendoza. By establishing good relationship with these artists, the business may be able attract even more clients in the future – including other artists and more

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