Hotel Swot Analysis

1. Introduction
Intercontinental Hotels was launched on 4th April 1946 as part of Pan American World Airways’ first international hotel brand in Belém Brazil. Ever since, the hotel chain has spread worldwide. Thailand has a booming tourism industry with visitors from all parts of the world. Due to its rich cultural background and pristine natural environments, it is a prime location with potential for Intercontinental Hotel’s next sustainable venture. Located in South East Asia, Thailand is the world’s 51st largest country, with a total area of 513,120 sq. km (NationMaster) and population of 67,741,401. Chiang Mai, being the hub of the northern Thailand province, houses a population of over 170,000 people in the city center. It is Thailand’s

The main strength which Intercontinental possesses would be being a well- organizes establishment with an outstanding brand image. Thus, the new venture into Thailand can be financially supported and managed. The rooms would have a unique individuality to it. This, would help overcome the competitors that are already holding on to the market share. Weaknesses would include maintenance cost of the hotel. Since the rooms would be perched on the trees, they would make maintaining them a challenging obstacle. The locals do not speak English as their first language and this would be a weakness when it comes to conducting inter company

The concept of the product life cycle is to adapt different strategies in to different time period. (Reid & Bojanic, 2009). As mention before, different stage has its different marketing strategies. In introduction stage, our hotel will inform consumer in order to create self-awareness. We must ensure to reach potential consumer and encourage first time experience at our hotel (Reid & Bojanic, 2009). Furthermore, we will create the package such as holiday program. In growth stage, the hotel become well known and there is the rapid sales increase as well as profit, therefore consumer willing to pay for the service(Tan, Tse, & Wong, 2009). Furthermore, in this stage we will expand our hotel such as increase unit, or open new market. For Maturity stage, more competitor will enter the market leading to decline in sales, we will expand our number of outlets throughout Thailand and southeast Asia. The last stage is decline, this is where even more promotional items for upcoming holidays will be handed to our patrons so as to ensure a return