Hy Dairy Case Summary

A case in Hy Dairies Inc

Baburam Parajuli

2017-03-04

Mr. Bhanu Dabadi

Presidential Business School

Westcliff University

Abstract

This study is about a case in the “Hy Dairies Inc.” regarding the discrimination of an woman employee Rochelle Beauport. Furthermore, the case clarifies about the stereotyping and social identity issues of particular organization. On top of that the possible perceptual errors have also been discussed in this report. And also, the paper describes about the affects of misperception in an organization followed by the ways to minimize them.

A case in Hy Dairies Inc

Introduction

This case study is about a woman (Rochelle Beauport) who was discriminated in her own company because of her distinct

Seeing someone who is part of a group as a simplified set of traits or attributes can simply be considered as stereotype. It can be seen everywhere from our society to working places. Stereotyping can be by age, sex, religion, race, cast etc. For instance, in context of determining terrorist, Muslims are considered at first place worldwide. Likewise in case of Hy Dairies, the stereotyping was found under the gender as Rochelle Beauport was sidelined by the company’s top level management in perception that a woman can’t bear the heat of handling top management. (Milbradt, 2013) Social identity theory states that out-group will be discriminated by the in-group in perspective of enhancing their self-image. Homogenization, categorization, and differentiation are some of the factors that can be considered under social identity theory. For instance, in the case of Hy Dairies, the company had valued Rochelle as a minority and had offered her the opportunity for the position of marketing research coordinator which can be considered as categorization as Rochelle was categorized in the level of junior level employees by the top level management. (Rubin & Hewstone, 2004)

But, seminars and interactions consumes productive time and having good speakers will costs a lot

• Multicultural training - Multicultural training in the environment allows employees to work with people from other countries and cultures which helps to understand the diversity of employees in the workplace and become emotionally attached with them.

• Being aware of prejudices, false consensus and insecurity – To be aware of the prejudices, false consensus and insecurity in the work place, we must be able to know specific weakness of our employees. Caring about activities of our employees well can help reduce all these issues.

• Effective communication – effective communication is the key component for all organizations as it helps to manage all the conflicts and biases occurred in the workplace.