Innovation In The Hospitality Industry
Despite innovations’ key role in the success of service driven organisations (Kotler, 1994 and Kelly and Storey, 2000) suggest that the intangibility, heterogeneity and perishability of services can result in an accidental and ad-hoc approach to innovation, as oppose to the more strategic and systematic approach associated with innovation in manufacturing and product driven firms (Meyer & DeTore, 2001).
Alternately (Ernst, 2002 and Tidd & Bodley, 2002) argue that any firm committed to adopting a structured and systematic approach to the company’s innovation process can achieve successful innovation. In recent years some large hospitality firms have shown evidence of adopting a more strategic approach, through placing greater emphasis on acquisitions
…show more content…
Through a consistent journey of innovation, the company has been strategically transformed into one of the world’s largest hotel companies. IHG’s headquarters now situated in Denham Buckinghamshire, drives innovation to its 12 distinct brands, which span over 5,100 hotels globally. This unique and distinct portfolio of limited and full service hotels was recorded in 2016 as having net revenues of 24 billion (IHG Annual Report, 2017).
IHG employs over 350,000 people worldwide and through its strategic acquisition of leading competitor hotels, the company claims to have attracted some of the best industry talent resulting in greater diversity, knowledge, skills and creativity (IHG Global Careers, 2017; IHG Annual Report, 2016). Tidd and Bessant, (2013) support this opinion and argue that the greater a company’s ability to mobilise such human capital, the greater the companies potential of gaining competitive
…show more content…
Through the building and perfecting of a robust network infrastructure, innovation outputs such as an integrated online procurement and customer relationship management system, is being used to sync key back office functions across the company’s global business environment and supply chain (Radcliffe, 2000). Coincidentally, (Lamming, 2002; Marsh and Shaw, 2000) suggest that innovation in supply relationships can help to facilitate learning within the inter-organisational network. In contrast, (Tidd and Bessant, 2013, pp. 139) argue that the process of networking across organisations is not automatic and can be high risk if not coordinated with great effort. However, MII’s success in integrating core technologies into everyday business practice, has proven to increase speed, raise quality and improve efficiency (Accenture, 2016; Xerox Corporation,
Premier Inn Swot Analysis
1718 Words | 7 PagesPremier Inn is a famous British hotel brand with over 700 facilities worldwide. Being founded by Whitbread in the year 1987, the company is the result of a merge between Premier Lodge and Travel Inn. Premier Inn hotels operate under the strategic partnership between the leading international companies and Britain’s leading hospitality firm Whitbread PLC. This allows enhancing the popularity of the Premier Inn brand all over the world.
Case Study: Marriott's HRM And Business Strategic Alignment
1626 Words | 7 PagesIntroduction – Marriott’s HRM and Business Strategic Alignment This paper will propose a Human Resources (HR) strategy that is in alignment with Marriott’s business strategy, as well as describe several HR job positions and responsibilities listed for them. Next, this paper will determine which HR job positions I prefer and why. Finally, it will analyze how Marriott can establish HRM strategies to improve its competitive advantage, as well as three ways it can increase diversity.
Xiaomi's Theory Of Disruptive Innovation
964 Words | 4 PagesDisruptive Innovation Xiaomi is often mentioned in the context of disruptive innovation. But does Xiaomi qualify? Figure 2.0 (Christensen ) https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/disruptive-innovation The theory of disruptive innovation was introduced by Clayton Christensen, of Harvard Business School, in his book “The Innovator’s Dilemma” (1997).
International HRM Case Study: Brunt Hotels
1776 Words | 8 PagesTo follow the company expansion goals, the company buy a small chain of hotels in France. The strategy is to keep part of this and rebrand it as the one already owned, and the other part to be sold in order to support the company projects development (Robson, 2008). And as the human resources are one of the most important assets of any company, they need to evaluate the approach they will have when hiring. Brunt Hotel management decided to use an ethnocentric approach, which means that they will send abroad some of the existing UK managers to follow the changes that need to be done and manage them once the hotels are ready to operate. The headquarters leaders will follow all this process and if will be a success they will search to expand in other European countries too (Robson,
Hilton Hotel Case Study Summary
1038 Words | 5 PagesHilton Hotels as a business places the people as a key resource of the organization. An individual’s identity is strongly associated with his or her group. They should be considered less an individuals and more as members of the group (Mayo, 2005).In doing so, Hilton Hotels offers an innovative e-learning platform represented by Hilton University online for its employees, varied opportunities for growth such as graduated development programs: “Elevator”, “Finesse Finance”,”MDP”. Another important application of human resource theory is that the Hilton Hotels organizations are structured to support front line workers and provides the resources necessary for them to serve customers effectively. Every Hilton employee is empowered to take actions and do what
Franchising Versus Company-Run Operations: Modal Choice In The Global Hotel Sector
1648 Words | 7 PagesFranchising and decision variables The article in Franchising versus company-run operations: Modal choice in the global hotel sector discusses the various aspects considered by well-established hotels when they face the dilemma of whether to franchise a new hotel in a new geography or actually own the hotel themselves. The article is helpful in drawing the parallels for franchising decisions in service industry and especially pretty apt for the services which include high initial capital investment. The authors (F J Contractor & S K Kundu) borrow the definition of franchising from Caves & Murphy 1976 at the onset of the article and visualize the prospective franchisee as the sales agent or distributor of the brand owner.
Supply Chain Management In The Boeing Company
1725 Words | 7 PagesAs a result of the events of Dremliner, Boeing has improved their supply chain management process by incorporating continuous improvement strategies and implementing ways to encourage open lines of communication amongst their supply base. Boeing 's supply chain management places emphasis on on-time deliveries and streamlining common standard processes across their suppliers. Boeing has developed several tool to not only monitor and audit the best practices and overall performance of the supplier, but aid in collaborative communication amongst their entire supply base.
External Factors In The Hospitality Industry
1245 Words | 5 PagesEvery industry to include the hospitality industry is impacted by external factors which directly influence organizational behavior and decision making. There are numerous factors to be considered, but political, economic, and social are three of the most influential. These outside factors sway managerial operational decisions daily regarding personnel, spending, policy, and short-term and long-term strategic planning concerning both core and exterior operations. As within every industry, the hospitality industry has unmanageable elements that affect management or ownership of hospitality establishments (Lewis 2017). Understanding these factors is important because it provides an opportunity for contingency planning (Lewis, 2017).
Company Overview Of Conrad Hilton's Hotel Management System
806 Words | 4 PagesHilton is an American hotel chain founded by Conrad Hilton in the early twentieth century. Hilton remains the second largest hotel group with 4,278 establishments and 700,000 rooms in 85 countries. The Hilton Worldwide is a leader in the hospitality industry and currently has more than 130,000 employees. While most hotel establishments today use management systems, they are almost all equipped with basic functionality compared to what exists in other sectors. Today, there are new tools expected to become real levers of competitiveness of hotel establishments.
Advantages And Disadvantages Of Supply Chain Management
771 Words | 4 PagesProcess Drive to achieve functional excellence and integration across all major processes. - Core supply chain processes driving the business. - Best in class approaches to our core processes (manufacturing, integrated demand planning, procurement, cycle-time, compression, dynamic deployment) - Bulk linkages with suppliers and customers. C. Organization Providing the critical success factors of cohesion, harmony and integration across organization entities - Level of cross functional integration is required to manage core processes effectively - Leverage cross-company skills and abilities - Performance measurement and reporting structure help to achieve objectives D. Technology Empowers the Supply Chain to operate on a new level of performance and is creating clear competitive advantages for those companies able to harness it.
Intercontinental Hotel Marketing Strategy
1794 Words | 8 PagesIntercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. The company has more than 3500 hotels in over 100 countries with around 535000 guest rooms. It has established a substantial customer base with over 120million customers whose preferences vary based on price and quality expectations. The Intercontinental group is made up of many brands such as the Intercontinental Hotels and Resorts, Holiday Inn Garden Court, Crown Plaza Hotels & Resorts, SunSpree, Holiday Inn, Staybridge Suites, Holiday Inn Family Suites Resort, Holiday Inn Express, Holiday Inn Select, Holiday Inn, and Candlewood
Porter's Competitive Environment Of The Ritz-Carlton Business
1092 Words | 5 PagesThere are basically numerous organizations that are familiar to me; however, the organization of my emphasis is Ritz-Carlton hotel, founded in 1983 and headquartered in Chevy Chase, Maryland, United States of America (Ritz-Carlton Hotels & Resorts, n.d.). The Ritz-Carlton is a mogul in the hotel and resort industry and its overall competitive environment is obvious as more individuals and corporate bodies are infiltrating the industry. Like any other organization in an industry, Ritz-Carlton is faced with the five forces described by Michael Porter. First, hotel and resort business is quite
Intercontinental Hotel Group Case Study
1617 Words | 7 PagesInterContinental Hotel Group (IHG) is among the largest hotel of the world and comprises of hotel seven hotel brands. Such as Holiday Inn, InterContinental, Hotel Indigo, Candlewood, Crowne Plaza, Staybridge Suites, and Holiday Inn Express. IHG also has to face the problem of credit crunch due to which their performance and growth has been impacted adversely. This hotel enjoys strong presence in the era of economic uncertainty such as credit crunch and fears of recession because of its famous brand Holiday Inn. However, in these years of crisis the share of the group dropped by about 50% because of presence of credit crunch.
Tata Motors: Innovation And Competitive Advantage And Strategies
929 Words | 4 PagesStill finding new opportunities for improvement and creation of value is a must nowadays. The companies should understand how emerging technologies can affect their competitive advantage and strategy, how they can help them retain their customers and bring new ones and thus implement changes that will help them to play competitive. Successful innovation means that companies should match the market trends and customer expectations with internal processes and invest into
Advantages Of Marketing Communication Mix
3247 Words | 13 PagesThe Hotel Concept selected for this report is the new innovative hotel concept developed by YO founder Simon Woodroffe and YOTEL
More about Innovation In The Hospitality Industry
Premier Inn Swot Analysis
1718 Words | 7 PagesCase Study: Marriott's HRM And Business Strategic Alignment
1626 Words | 7 PagesXiaomi's Theory Of Disruptive Innovation
964 Words | 4 PagesInternational HRM Case Study: Brunt Hotels
1776 Words | 8 PagesHilton Hotel Case Study Summary
1038 Words | 5 PagesFranchising Versus Company-Run Operations: Modal Choice In The Global Hotel Sector
1648 Words | 7 PagesSupply Chain Management In The Boeing Company
1725 Words | 7 PagesExternal Factors In The Hospitality Industry
1245 Words | 5 PagesCompany Overview Of Conrad Hilton's Hotel Management System
806 Words | 4 PagesAdvantages And Disadvantages Of Supply Chain Management
771 Words | 4 PagesIntercontinental Hotel Marketing Strategy
1794 Words | 8 PagesPorter's Competitive Environment Of The Ritz-Carlton Business
1092 Words | 5 PagesIntercontinental Hotel Group Case Study
1617 Words | 7 PagesTata Motors: Innovation And Competitive Advantage And Strategies
929 Words | 4 PagesAdvantages Of Marketing Communication Mix
3247 Words | 13 Pages