Importance Of C4d Strategy

Part A: The main components of a C4D strategy are Advocacy, Social Mobilization, Behavior and Social Change, and the most important principles in designing a C4D strategy are:

• Evidence-based - using social and behavioural data and evidence to plan, implement, monitor and evaluate communication initiatives that help increase knowledge, understand and shift attitudes, and facilitate positive behaviour and social change around issues that affect children’s and women’s overall well-being. C4D draws upon the key human-rights principles of participation, equality, non-discrimination, indivisibility and interdependence.

• Participatory - The participation of all stakeholders throughout the C4D strategic process allows for local and cultural specificities

Therefore, to design strategy for rural and urban population the only difference would be the modes of communication and targeted key messages based on different target audience (Rural or Urban). In both cases, to help maximize effect of the strategy, the programme can use a mix of the three major types of channels—mass media, interpersonal, and/or community channels. But, for example in rural areas, the potential of word of mouth communication is very high. In rural areas, because of the small size of communities, community-based activities such as theatre for development could play an important role in raising awareness. Whereas in urban areas, conventional mass media like TV, Radio, Movies, Posters, etc., could be utilized as the modes of communications. Urban communities also benefit more from developed ICT infrastructure and ICT skills that could serve as effective and advanced modes of communications. Innovative approaches such as the use of mobile devices (SMS) can work in both rural and urban

To answer that question, it takes:

• A purpose that drives the campaign strategy.

• An analysis of the situation and the specific problem the campaign will address (identified in the Campaign planning stage)

• A vision for the future the campaign is intended to contribute to.

- How will the campaign contribute to change? The strategy needs:

• A theory of change that explains how the campaign will contribute to the desired change.

• The solutions or pathways of change promoted by the campaign, i.e. the changes in policy, institutional practice or people’s behaviour that the campaign will aim to achieve (goals, specific outcomes).

• The approach or types of actions to be carried out, by whom, how and when.

- Who are the stakeholders? The strategy must define:

• The target audiences, i.e. the persons or institutions the campaign needs to influence to attain its goal, and how these audiences will be reached.

• Prospective allies and participating groups likely to join the campaign, and their potential roles in the campaign.

• What strategic elements of the campaign are needed to reach its goal? An effective campaign strategy requires sub-strategies for specific aspects of campaign