Advertising is the number one factor when communicating to customers informing them about the brands available and the variety of products offered to them (MSG.com). Although the company AllStar leads the market in OTC cold and allergy, better advertisements can help the company to gain an even greater percentage of its market segment. Focusing on advertisement, the MMT will also work with the companies direct and indirect sales force to ensure that the brand gets eye-catching placement on
Profit-Oriented or Socially Responsible? 2 Corporate Social Responsibility (CSR) plays a crucial role in organizations and societies. Traditionally, CSR is a management concept that has been implemented by most of the listed companies around the world. CSR is implemented by companies to be responsible for the company’s consequences on the environment and social welfare in their business operations and interactions with their stakeholders (Unido, n.d). In the other words, CSR is a program that benefits both society and business that do not provide immediate financial benefit to the company but environmental change and positive social (Investopedia,
The conference “Partners for Progress” was held in November 2001 in Paris and it emphasized how is it important for business to accept responsible behavior, in regard to move towards sustainable local developments. “Businesses today face an ever-widening circle of obligations. Not only must they satisfy their customers and their employees, but also respond to broader environmental and social concerns. Consumers and investors, as well as other community stakeholders, have greater expectations of companies than ever before. They want firms to supply quality goods and services efficiently in a way that minimizes adverse social or environmental costs.” (Corporate Social Responsibility: Partners for Progress OECD, Paris 2001) Bryan Horrigan underlines that CSR scholarship in the 21st century engages new debates and themes, while also making the transition from 20th century and sometimes even residual 18th and 19th century thinking and practices surrounding corporations.
Ann and Ryan both work in human resources at a popular retail store, Chern. They both find it important to comply with the equal employment opportunity laws. It has been several years since they have analyzed their workforce for discrimination. Chern holds managers and supervisors responsible for their conduct, and ensures this by hosting diversity training; moreover, Chern realizes there is still a risk associated with adverse impact. Based on Chern’s sales associate position at its flagship store we will evaluate evidence of an adverse impact and offer suggestions to improve its workforce.
ALDI specializes on its own labeled products brand, creates high quality products with fair features, designs and packaging, ALDI also focuses on the variety of products that are mostly needed in each and every household, so ALDI does not only offer food but also offers electronic products, clothes, household goods, health and beauty products. By creating ALDI’s exclusive own brands, ALDI can minimize the costs on the products itself, therefore listing low prices for customers; Also ALDI is fortunate enough for its high purchasing power from suppliers, therefore ALDI can bargain the best prices so it can keep low costs and low prices; Another several ways ALDI is minimizing costs is for example: cart renting, as well as ALDI’s re-usable bags to reduce costs and insure low prices and saving for customers. ALDI took into consideration the importance of locating its stores in places convenient for people and also accessible, also taking into consideration public transportation links and parking spaces available, creating online channels for customers to locate their nearest ALDI store; Yet unlike other supermarket ALDI is not opened for 24H, ALDI’s opening hours are at the times where people are most likely to go shopping to minimize cost. As mentioned before prices aren’t something ALDI can compromise on and one of ALDI’s strategies is minimizing costs for competitive
5. CRITICAL ANALYSIS AND RECOMMENDATIONS 5.2 The Shareholder-Stakeholder debate There is no doubt that the shareholder and stakeholder theories are both dominant theories of corporate governance. Having already discussed the pros and cons of each theory, it is now important to analyse the debate arising to be able to determine which of the two will enable better corporate governance. First of all, it is important to highlight that this debate has emerged over the last decade and has always been a concern for most advocates of good corporate governance. Globalisation of capital markets, greater shareholder activism, rise of institutional investors and profitability and wealth maximization as the main objectives of corporation have always lead to the acceptance of the shareholder theory as an effective theory of corporate governance.
Because of people and environmental damages, attentions were drawn to corporations for ensuring their sustainabilities. John Elkington designed a framework called Triple Bottom Line(TBL) (cite), which allows employees or entrepreneurs to adopt it for evaluating their performances regarding three dimensions people, planet, and profit. Starbucks is one of successful corporations which uses the Triple Bottom Line. The underlying Starbucks’s policy is to "inspire and nurture the human spirit-- one person, one cup, and one neighborhood at a time" ( Herbeck, 2012). The statement which was previously mentioned shows that Starbucks does not solely concentrate upon their profits, but their stakeholders’ well beings and the environment as well.
We can take our learned knowledge and present our ideas to companies and try to get our message across to them, to create a difference. We stake our professional reputations on others desire to prove that triple bottom business model enhances a company’s brand, market value and financial future. My friend is doing is masters in environmental engineering. He is very passionate about making sure our planet stays healthy and safe from all these man-made technologies companies use. He cares about how the amount of greenhouse gases has began to increase over the past couple of years.
Ethical leadership is related to employee job satisfaction by impacting a positive influence on employee performance (Resick et al., 2011). The ethical leadership also found to increase the intrinsic motivation and job responses (Piccolo, et al., 2010). The willingness of the employee to report any concern and problem also depends on the organization culture and leadership behavior (Brown et al., 2005). It is also studied that a leader with strong ethical traits can affect positively to task significance and autonomy of the employee job (Ruiz, Ruiz & Martinez, 2011). According to them, the followers have willingly perceived the good traits of their leaders and thus good moral, values are practiced in an organization that can shape the overall
The company believes that by creating value for the shareholder and the public, it will have long-term sustainability. This business is regularly followed by human resources, safety and health environment-related compliance and business integrity which is based on an independent external audit network evaluated programs called CARE. Therefore, Nestlé worked hard to ensure a high standard of both employees and employers welfare as well as other forms of its CSR aspects such as employee safety, environmental problems, and education. Nestlé believes that its corporate business responsibilities shape the way of business that form of the cultures values, although the basic foundation is unchanged from the time of the origins of the company. Thus, its corporate business principles