With the speed of social media advertisements and its availability to many people, it is considerably one of the most effective ways of marketing. In conclusion, the article is confusing because of the inconsistent patterns, and generalization of ideas. To have more people be engaged to the article, it needs to be precise and consistent. The scholarly article is relevant, and it could help many businesses when it comes to
One of the prediction they made was “There will be a negative relationship between internet-related experiences and online privacy concern”. Although this study was limited with figures collected online, it give some insight to the topic (Cho, Sanchez and Lim,
These adverse consequences have manifested themselves in numerous ways. The most notable signs are the physical ones, such as “smartphone pinky” and “text neck” (although a direct link between these issues and smartphone use is debated) (CCEP)(Ossola). Nevertheless, the effects transcend beyond the physical; they also encompass mental and social health. It has been found that prolonged consumption of digital media has caused deficits in the social skills of children (“Technology and Deficits in Social Skills.”). Additionally, a trend of social isolation has been related to the rise of the use of the internet and mobile phone (Hobson).
On the other hand, social media can have a darker side that includes stigmatizing targeted groups (Segreto 2018). In this paper, I attempt to address how society perceives mental health through social media platforms and its power to impact public perception. For this paper, my research question asks, ‘What impact does social media have towards the perceptions of mental health?’ Often times, people overlook insightful information on mental health through social media, as it may be sensitive in nature or that they already have prior knowledge on the matter. In addition, people often experience stigma within society about
Addiction affects not only a person and his or her family, but also society as well. Therefore it is important to investigate the extent of social media use, the demographics that use social media most as well as its impacts. THE EXTENT OF SOCIAL MEDIA USAGE There has been an increased usage of social media sites as time passes. The percentage of American adults who use at least one social networking site has increased exponentially from 7% in 2005 to 65% in 2015 (Perrin). According to Pew Research Centre in 2015, 59% of Instagram users use the platform daily, including 35% who use it several times a day.
With most of the public getting their information through social media platforms and online media, organizations have to adapt and switch to these platforms as well. However, there are drawbacks when using them as well because the target publics may not understand the messages or understand it but not take the necessary action. Breakenridge (2009) mentioned that the online community doesn't appreciate pitching and messaging. Instead, for social media to be effective involves the proper understanding of how they work. This means that although social media is a powerful tool, the target publics can choose what they want to read or listen to.
In today’s generation, social media has a powerful role to people especially in communication. Social media gives people a wide range of communication with the help of the technologies. It also helps people to get reliable information for their health. Thousands of websites are into health and wellness that is often operated by government departments and agencies. With the help of this research, it will prove that publishing health information in social media is very helpful in many ways.
Ethics in Marketing Research Abstract In the present day, marketing research has experienced a sudden growth with the extensive use of Internet and social media. In fact, it is becoming very easy for companies to connect with the customers and collect their private information. This exists since researchers are becoming closer in-terms of intimacy as well physical proximity to the customers. This article aims to address the rising concern over the violation of ethics in marketing research particularly the right to privacy and confidentiality of information. This seems to be a critical area to consider as it has a direct and serious impact on the lives of customers.
How Is Healthcare Sector Leveraging Big Data Technologies? The global population of human beings has been roughly estimated to have touched the figure of 7 billion by now. Also, the last two decades have seen a very high surge in the world getting digitally connected in an amazing way – thanks to the rapid penetration of computers, the Internet and finally the mobile phone internet access that has now brought even the remotest areas of third world nations and most advanced regions of developed nations on the same platform. Together, these two facts give rise to a startling observation – the world is growing fast in human population with more complex and voluminous health challenges to be met with, and this human population is churning out
Over time the advancement in technology has supported business entities to migrate the relationships as well as interactivity to another level, where it contributes effectively in terms of building brand awareness alongside sustaining the long term association with the customers. However, offering customers with the opportunity to share their opinions not always lead to positive development of word-of-mouth as well as threatens image of company with their immediate group of customers and partners. It is identified that the growth and development of the internet along with peer-to-peer electronic referrals have made it a significantly concept and the marketers have tried to efficiently exploit their overall potential by means of viral campaigns of marketing. Viral marketing is a necessary element for the success of any business entity as it refers to the transfer of essential marketing message in between consumer groups as conducts by Tesco in the UK market in order to enhance the brand awareness through video clips, advertisements, text messages and interactive flashes (Bradley, 2011). 1.2.