Intercultural Competence In Business Communication

Boyan Petrov EGD1B

Teacher: Saskia Tegels

Student number: 421892

Describe Intercultural Competence in (Business) Communication.

Before everything we first have to understand what is culture .The word "culture" derives from a French term, which in turn derives from the Latin "colere," which means to tend to the earth and grow, or cultivation and nurture. Culture is the thing that you develop since a child and remains the same with you forever. It is a part of yours subconscious decisions that you take in everyday activities. The way we great each other to the way we say goodbye. Culture is something really deeply attached to your character. Culture simply is what beliefs, ways of life, art, and way of thinking and behavior of

One really interesting thing about the two is the way they greet each other. One of the most common greeting in the UK is to say to someone, “Hey, you alright?” or “Hey, you ok?” These terms are not socially used in America and can be perceived as asking whether there is something wrong with their health or suggesting that there is an obvious reason why they may not be ok. Instead Americans are using terms like “What’s going on?” or even more simple “How are you?” there are plenty of jargons in both languages regarding greeting another person and that’s the perfect example of how two countries that were once so identical now they are so deferent. The diversity of British English and American English has expanded so much that if you go to deferent parts America or deferent parts of Britain you will struggle to understand if that’s actually even close to English. Americans have the tendency to exaggerate much more than the British, using numerous superlatives and vivid descriptions even in an average situation. Many Americans also tend to be highly positive and downplay negative things. His may be confusing because in an effort to be polite, an American may not tell you directly their opinion. We are starting to talk about something more specific now not only the way words are pronounces but the way words are expressed. As we all know words are something really powerful, so it’s really important how we express ourselves and our opinions. In most cases the body language is the thing that shows of our mood. The body language is really important in a Culture. Beyond vocabulary differences are differences in body language. Body language contributes to conversation and interaction as much as verbal communication. Generally speaking, Americans prefer a greater amount of personal space during conversation; one arm’s length is a good estimate.