John Lewis Marketing Strategy
Introduction
John Lewis has been part of the British High Street for 150 years. Over that time, it become biggest and most comprehensive shopping mall in London, UK. In order to give customers strong emotional bond with the physical shopping experience, the challenge is create an inspiring, inventive, conceptually relevant and eye-catching display for John Lewis’ flagship Oxford Street store for the autumn season. By expectations with the customers, the big concern shown us that to satisfy customer 's expectations use business strategies. Window display is one of the marketing methods that sell in silence, help better decision making and improve the store 's image (Abidin and Aziz, 2012, 38: 355). And in our ultra-sharing world, a strong
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Berg, H., Söderlund, M. and Lindström, A. (2015) ‘Spreading joy: Examining the effects of smiling models on consumer joy and attitudes’, Journal of Consumer Marketing, 32(6), pp. 459–469. doi:
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Dietz, P., Raskar, R., Booth, S., van Baar, J., Wittenburg, K., Knep, B.: Multi-projectors and implicit interaction in persuasive public displays. In: AVI: Working Conference on Advanced Visual Inter-face, pp. 209–217. ACM Press, New York (2004)
Müller, J., Walter, R., Bailly, G., Nischt, M. and Alt, F., 2012, May. Looking glass: a field study on noticing interactivity of a shop window. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 297-306). ACM.
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