John Lewis Marketing Strategy

Nordstrom’s store interior design has a traditional wood, elegant appearance and, at the same time, conventional. From the main entrance, people can appreciate the illuminated interior lights of Nordstrom with its picturesque windows placed on both sides of the door where they used to collocate inanimate mannequins dressed in the last attire of the season; a festive recreation to enhance consumerism or, Nordstrom’s’ magazines postcards. The retailer entrance is like a short tunnel, an abstract or geometric museum painting that magnetizes people to discover their merchandise variety. At the end of the entrance, in the form of the mini art exhibition tunnel, people can find an empty corridor of merchandise that give people a sensation, a wider and more orderly view of the store, which takes people to the heart of Nordstrom store, the stairs.

The three modes of persuasion are ethos, pathos, and logos. Ethos, pathos, and logos are used by individuals who desire to persuade an audience with a particular argument or claim. Persuasion techniques are often used by political figures, sales people, entrepreneurs, and just about anyone trying to persuade a target audience through emotions, character, and logic. The ad, I Am One, shows how these vehicles of persuasion are presented and used; rhetorical strategies like tone, attitude, and non-rhetorical strategies related, patriotism and history references.

that provides upscale, trendy merchandise at affordable prices. The company was founded by Draper Dayton in 1902. The first store was opened in Roseville, Minnesota during 1962. As a result of Target’s continued success, its parent company, The Dayton Hudson Corporation was renamed to Target Corporation in 2000. Currently, Target is the second largest retailer and mass merchandiser in the United States. Target 's simple slogan “Expect More. Pay Less.” has helped the store deliver great convenience to their consumers by offering them large savings and a personalized shopping experience. It is truly the one-stop shop, as it is the place where you can buy everything you need in a comfortable shopping environment.

Denzel Hayes Washington Jr. (born December 28, 1954) is an American actor, director, and producer. He has received three Golden Globe awards, a Tony Award, and two Academy Awards: Best Supporting Actor for the historical war drama film Glory (1989) and Best Actor for his role as a corrupt cop in the crime thriller Training Day (2001). There were a few massive achievements that were accomplished by him by the age of 62.

The variety and assortment of products in today’s world is growing heavily making consumer decisions harder and harder. Thus, the need of in-store visual merchandising be-comes relevant as never before. The more choices consumers are faced with, the more time they tend to spend while making purchasing decision, and visual merchandising may help to facilitate those choices. This reflection paper is aimed at drawing understanding on how visual merchandising influence consumer behaviour and how it stimulates the purchase de-cision.

The Elaboration Likelihood Model was established in 1980s by John Cacioppo and Richard E. Petty. ELM is one of the most influential and important theory of persuasion. This approach explains how attitudes are shaped, changed when the process of persuasion is taking place, i.e. what level of elaboration arises during receiving the persuasive message by the recipient.

Today technology is an integral part of lives, the digitized age has incorporated itself into nearly every aspect of our culture. This even includes the methods by which we persuade defined specifically as rhetoric. I will discuss three examples of digital rhetoric, each example will be representative of a distinct form of digital media. I will then explain the manner in which the respective examples use the appeals of persuasion. I will follow up by describing how the various appeals are presented to persuade the target audience. All in all I will provide an illustration of digital rhetoric and its significance in modern digital media.

The speaker is Amy Cuddy who is giving a persuasive, informative speech to a ted talk audience about the power of body language. Her Thesis statement is “How your body language shapes who you are”. Cuddy’s talk is wonderfully funny and lighthearted throughout, which is effective in tearing down the wall between speaker and audience. She shows humorous photos and videos of politicians caught in awkward non-verbal expressions, and she solicits smiles by showing cute photos of furry animals posed in high power and low power positions.

Personalities differ and everyone has his unique beliefs and thoughts. However, as life goes on, we go through many life situations and encounter different beliefs and opinions. Eventually, some of the thoughts that we have got used to become useless due to its replacement with more persuasive ones. Persuasion does not come out of the blue. Persuasion comes from the deep understanding of the issue and its consequences and the effective procedure you use to present a certain issue or topic. Leonard was curious to study the system of the stuff on Earth. Consequently, she has been investigating the environmental impacts of stuff, trying to call for an action for safer future. ("Annie Leonard"). Then, that project was presented

My fourth assignment will be discussing and analyzing presenting insights and findings. In the first part, I will be writing about different components of report. In the second part, I will be discussing and analyzing presentation and its parts. In the last part, I will be adding my point of view including recommendation and will be ending my assignment with conclusion and references.

The store I did my observations in is the main grocery/pharmacy store in my small hometown of Perry, IA. The pharmacy section of this store uses bright lighting, it is located at the front of the store, and it contains many different kinds of products. Between both of my observations I only saw one person go through and look at products. He was an older man and he seemed to not have an idea what he was looking for because he just walked around; the man first looked at TUMS and then he went over and looked at different vitamins, but eventually left the area without actually buying something. Having grown up going to this store I noticed many things I hadn't noticed prior to this assignment. My findings, from observing the displays, suggest

The Museum of Tolerance (MOT) in Los Angeles, California is an institution that has developed Digital Interactives as a way of offering visitors an immersive learning experience. Founded in 1993, the MOT is a social change museum with a focus on the Holocaust that seeks to educate audiences on issues pertaining to racism, discrimination and prejudice. The museum’s Tolerancenter, is a permanent exhibition comprised of several interactive digital displays, including touch-screen kiosks, video and computer gaming stations and large ‘video-walls’ or multi-screen installations. The Point of View Diner shown in Figure 1, a model cyber-cafe in the façade of a 1950s diner, employs ‘video jukeboxes’ – interactive video terminals that display scenarios

Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002). E-tailing represents a form of in- home shopping and the major non-store channel (Levy and Weitz, 2007). Wang and Head (2007) highlight that the internet is increasingly being viewed as a tool and place to enhance customer relationship. According to Weitz (2010), e-tailers are using technology to convert “touch-and-feel” attributes into “look-and-see” attributes.

Multimodality, as defined by Bezemer and Jewitt (2010), “refers to a field of application rather than a theory” (p. 1). As stated by Jewitt (2009), multimodality has drawn interests “ across disciplines...against the backdrop of considerable social change” (p. 3). Consequently, people in the academic field are unravelling variety of issues arising from its study, such as those of theory and methodology while also exploring multimodality within the domains of corporate advertising, cartoons, museums, and so on (Bednarek, & Martin, 2010; Jewitt, 2009; Ventola, & Moya, 2009). Furthermore, Bezemer and Jewitt (2010) pointed out in connection with the rising issues that “psychological theories can be applied to look at how people perceive

Starting with branched out from Binariang GSM Sdn Bhd as a subsidiary, Maxis Communiations Berhad (Maxis) is a service provider company for telecommunications and internet technology in Malaysia. It was begun in 1995 where the company used the dialling prefix identifier of ‘012’, ‘014’ and ‘017’. The company offered 900 and 1800 MHz Global System for Mobile Communications (GSM) band. After that, the company uses the 2100 MHz Universal Mobile Telecommunications System (UMTS) band in July 2005. Besides, Maxis was the first to introduce 3G services in this country. Next, the company uses High Speed Downlink Packet Access (HSDPA) to enhance the high speed 3G network in which promoting wireless broadband services. Other than that,