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Place Branding In Ireland Essay

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CHAPTER I I. INTRODUCTION I.1. Background Throughout the years, Indonesia has been obtaining a lot of benefits from its tourism sector. An archipelago that indeed is known for its beauty, attracting tourists to travel and experience the exoticism of the nation. Not only international tourists, but the people of Indonesia has been known to enjoy travelling a lot. According to Badan Pusat Statistik on 2011, Bali is the first travel destination for tourists, followed by DKI Jakarta, DI Yogyakarta, and West Java. There are a lot of places and cultures to experience and learn about in Indonesia, that sometimes these potential places are forgotten and set aside. West Java, for instance, has a lot of places to travel to, and it’s not limited to …show more content…

It represents the identity of the city, builds a favorable images that lead to brand satisfaction, awareness, and other brand associations. Govers and Go (2009) refers place branding as the process of discovering, creating, developing and realizing ideas and concepts for reconstructing place identities, their defining traits and building the sense of place. The essence of place or city branding may not have much differences from usual branding for products, but the key factors of place branding can show more detailed differences. To be considered as a brand, they also need to have fundamental properties. According to (Ashworth et al, 2014) place brands are created of promotional tactics, identity claims, associations with place-making elements, narratives, and interactive formations. A lot of efforts, especially about cooperating, between residents and government, or any institutions that undertake in place branding projects, are one of the key factors in the branding potential of a city or place (Pfefferkorn,

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