How To Write An Essay About Kenya Airways

2005 Words9 Pages
ROBERT KENEDY COLLEGE/CUMBRIA
MNGT7902: MARKETING MANAGEMENT FIRST ASSESSMENT
Due Date; Sunday, February 1st, 11:59 PM Zurich Time.
KENYA AIRWAYS (KQ)

INTRODUCTION
KENYA AIRWAYS (KQ)
Kenya Airways Company and its partners, deal with passenger airlines and Cargo Freights, Locally and I internationally. It has offices in many parts of Africa Mubai while in Europe and other parts of the World it shares with flying blue which KQ is a member called sky team. The Company has many agents almost all over the World.
What makes Kenya airways( KQ) a vibrant and exciting company is the Kenya Culture and climate and also our National Parks that embraces customers (Tourist destination ).
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The number of rooms recorded growth at a review-period CAGR of 2.55%. Total hotel revenue increased from KES62.4 billion (US$0.8 billion) in 2009 to KES83.6 billion (US$1 billion) in 2013. However, total hotel revenue was severely affected during 2012 and 2013 as a result of increasing terrorist attacks, such as the Westgate Mall attack in 2013, which negatively impacted international tourist volumes in the country.
• Kenya’s car rental market value increased at a review-period CAGR of 4.66% to reach KES5.5 billion (US$0.06 billion) in 2013. Overall, 93.7% of car rental revenues were generated at non-airport locations in 2013. Leisure car rentals accounted for 65% of the total car rental value in 2013, as compared to business car rentals with 20.7%. Leisure car rentals also recorded the highest review-period CAGR of 5.87%, driven by domestic demand and a rising number of international events and meetings hosted in the country.
D )COMPETITOR
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Both airlines are among the few consistently profitable African carriers.
The two cities of Addis Ababa and Nairobi provide geographically convenient connections between Asia, Africa and Europe.
Ethiopian Airways is ahead of Kenya Airways in establishing in several key markets, including mainland China, operating to Beijing, Guangzhou via Delhi and Hangzhou via Bangkok. Ethiopian Airways also operates to Toronto and Washington in North America.
One advantage which Ethiopian Airways is able to exploit effectively is that it has the protection of the Ethiopian government - which keeps a tight rein on foreign airline access to Addis Ababa. From a hub perspective this does however in turn tie expansion prospects to those of Ethiopian Airways, as well as limiting the variety of connecting traffic onto Ethiopian 's services.
Air France and KLM represent years of French and Dutch airline tradition, but Air France-KLM represents a first: a holding company made up of two national airlines. Together, Air France-KLM is the second-largest airline in Europe after Deutsche Lufthansa and one of the largest in the world. Through its operating units, the company serves more than

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