ipl-logo

How To Write An Essay About Kenya Airways

2005 Words9 Pages

ROBERT KENEDY COLLEGE/CUMBRIA
MNGT7902: MARKETING MANAGEMENT FIRST ASSESSMENT
Due Date; Sunday, February 1st, 11:59 PM Zurich Time.
KENYA AIRWAYS (KQ)

INTRODUCTION
KENYA AIRWAYS (KQ)
Kenya Airways Company and its partners, deal with passenger airlines and Cargo Freights, Locally and I internationally. It has offices in many parts of Africa Mubai while in Europe and other parts of the World it shares with flying blue which KQ is a member called sky team. The Company has many agents almost all over the World.
What makes Kenya airways( KQ) a vibrant and exciting company is the Kenya Culture and climate and also our National Parks that embraces customers (Tourist destination ). …show more content…

The number of rooms recorded growth at a review-period CAGR of 2.55%. Total hotel revenue increased from KES62.4 billion (US$0.8 billion) in 2009 to KES83.6 billion (US$1 billion) in 2013. However, total hotel revenue was severely affected during 2012 and 2013 as a result of increasing terrorist attacks, such as the Westgate Mall attack in 2013, which negatively impacted international tourist volumes in the country.
• Kenya’s car rental market value increased at a review-period CAGR of 4.66% to reach KES5.5 billion (US$0.06 billion) in 2013. Overall, 93.7% of car rental revenues were generated at non-airport locations in 2013. Leisure car rentals accounted for 65% of the total car rental value in 2013, as compared to business car rentals with 20.7%. Leisure car rentals also recorded the highest review-period CAGR of 5.87%, driven by domestic demand and a rising number of international events and meetings hosted in the country.
D )COMPETITOR …show more content…

Both airlines are among the few consistently profitable African carriers.
The two cities of Addis Ababa and Nairobi provide geographically convenient connections between Asia, Africa and Europe.
Ethiopian Airways is ahead of Kenya Airways in establishing in several key markets, including mainland China, operating to Beijing, Guangzhou via Delhi and Hangzhou via Bangkok. Ethiopian Airways also operates to Toronto and Washington in North America.
One advantage which Ethiopian Airways is able to exploit effectively is that it has the protection of the Ethiopian government - which keeps a tight rein on foreign airline access to Addis Ababa. From a hub perspective this does however in turn tie expansion prospects to those of Ethiopian Airways, as well as limiting the variety of connecting traffic onto Ethiopian 's services.
Air France and KLM represent years of French and Dutch airline tradition, but Air France-KLM represents a first: a holding company made up of two national airlines. Together, Air France-KLM is the second-largest airline in Europe after Deutsche Lufthansa and one of the largest in the world. Through its operating units, the company serves more than

Show More
Related

  • Goodwin Wealth Management Case Summary

    534 Words  | 3 Pages

    The diversification lowered the overall risk of the firm and created an information network among the divisions, which was critical for the company to gain competitive advantage. The loyal customer base was another strength. The $60 billion assets that under the company’s management provided the company a positive brand image and made it easier for the company to attract new customers. Weakness:

    Read More

  • Political Power Dbq

    482 Words  | 2 Pages

    There are four different powers. Political, economic, military, and religious are all effective in our lives. The two forms of power that have been most effective throughout history are economic and political. These two powers are important because economic power had to do with all the trade that was doing now and political power since someone had to control the land and the people.   First effective form of power is economic.

    Read More

  • Swot Analysis Of Air Canada

    1235 Words  | 5 Pages

    Assignment #1 Introduction Air Canada was established in 1937, provides scheduled and charter air transport for passengers and cargo to 182 destinations worldwide. It is the largest airline of Canada by fleet size and passengers carried. Air Canada is governed by an eleven-member Board of Directors committed to meeting high standards of corporate governance in all aspects of the Corporation’s affairs. Our Mission – “Connecting Canada and the World” Our Vision – “Building loyalty through passion and innovation” PESTEL Analysis: Political Factors: "The 'Open Skies Agreement ' between governments of US and Canada in March 2007 came into action as it liberalized the air transportation services.

    Read More

  • European Imperialism In Africa Dbq

    700 Words  | 3 Pages

    According to the overview, “between 1500 and 1800, European nations traded for slaves, gold, and ivory along the west coast of Africa, but they did not go deeply into the continent.” In 1884, fourteen countries met in Berlin to discuss the division of Africa to prevent war from breaking out.. This meeting would come to be known as the Berlin Conference led by Ottoman Bismarck. Up until 1885, they stated that if a leader wanted to control a certain part of Africa, then they must prove that they have control over that area and that was it. This was the beginning of European imperialism in Africa.

    Read More

  • Five Forces Auto Insurance Industry

    864 Words  | 4 Pages

    If the economy is flourishing, it tends to increase the purchasing power of the individuals and it is likely that customers will be purchasing new, perhaps more expensive cars on a regular basis. Hence, the premiums and payments would increase. So when the economy is thriving, customers are likely to have more of disposable income which they are willing to spend on the leisure activities

    Read More

  • Transnational Strategy Of Lufthansa

    1545 Words  | 7 Pages

    Lufthansa Lufthansa uses transnational strategy to gain global presence and recognition (Franz 2014). This strategy has been achieved by creating alliances and partnerships with other renowned carriers globally, especially in the European region. It is the most fundamental strategy Lufthansa leveraged on, in order to maintain core leadership in the airline industry not only in the European markets, but worldwide as well. As one of the founding members of Star Alliance, Lufthansa is able to offer customers across the globe a more convenient travel experience (Franz 2014).

    Read More

  • What Is The Competitive Advantage Of Ryanair

    1490 Words  | 6 Pages

    INTRODUCTION This is the report from our evaluation of the Ryanair Holdings. Ryanair was found in 1985 and has its headquarters at the Dublin Airport Ireland. Flights began between Ireland and the United Kingdom in1986 as the new airline’s Dublin-London route challenged the British Airways-Aer-Lingus duopoly. Ryanair is the pioneer of the low-fares model in Europe and it is the largest European low fares airline. As the time changed, there are many threats come and hurt the Ryanair airline.

    Read More

  • Ansoff Swot Analysis

    1646 Words  | 7 Pages

    INDIVIDUAL ASSIGNMENT TRANSNET – MANAGEMENT ADVANCEMENT PROGRAMME (MAP) 2015 Module: Principles in Marketing Date of submission: 06 March 2015   TABLE OF CONTENT Page 1. COMPANY OVERVIEW 3 2.

    Read More

  • Swot Analysis Of Apple Marketing Strategy

    3863 Words  | 16 Pages

    1.0. INTRODUCTION Every organization strives to benefit from creating value for its customers, in the most effective way, for the purpose of attaining competitive advantage in the business environment in which they operate. Philip Kotler(2015) defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. According to Hollensen (2003), a strategy is a fundamental pattern of present and planned objectives…”

    Read More

  • Hong Kong Dragon Airlines Case Study

    2150 Words  | 9 Pages

    (REF). In January 2006, the management of Hong Kong Dragon Airlines

    Read More

  • Marketing Environment Of United Airlines

    1034 Words  | 5 Pages

    United Airlines is the second largest air career in the world. It was established in 1927 from the merger of 4 companies. In this essay, Q1 will discuss marketing environment of UAL and how changes in the environment can impact it; Q2 will define segmentation, market segment, targeting and positioning and how UAL uses to segment its market in order to grow then in Q3 SWOT and its components will be defined and applied on UAL. Q (1.a): Marketing environment refers to “The actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” (Kotler, 2011). And it consists of Micro environment and Macro environment.

    Read More

  • The Impact Of Cruise Tourism

    2052 Words  | 9 Pages

    The cruise industry has been experiencing an important expansion in past 20 years. Cruises tourism are popular in the United States and in 2007, 10 million Americans took a cruise vacation representing 76 % of the total cruise passengers of the World and is expected 51 million of them cruising in the next there years (CLIA, 2008). Nowadays, there are about 300 liners sailing the world 's seas, with further 35 ships scheduled to join the global fleet over the next four years representing investments over U$D 20 billion. The cruise tourism is one of the popular tourism activities and uses natural environment as a key product.

    Read More

  • Organizational Structure Of Nestle

    1276 Words  | 6 Pages

    It operates in virtually every country in the world with successful product expansion and business strategies The following diagram gives the organization design diamond

    Read More

  • Pet Food Marketing Plan

    2648 Words  | 11 Pages

    Table of Contents 1.0) Executive Summary 3 1.1) Objectives 3 1.2) Mission 3 1.3) Keys to success 3 2.0) Product and Services 4 2.1) Sourcing 5 2.2) Technology 5 3.0) Market Analysis Summary 5 3.1) Market Segmentation 6 3.2) Target Market Segment Strategy 7 3.2.1) Market Trends 7 3.2.2) Market Needs 8 3.2.4) Market growth 8 4.0)

    Read More

  • Organizational Structure Of KFC

    893 Words  | 4 Pages

    ORGANIZATIONAL STRUCTURE & DESIGN  KFC share in a divisional structure of Yum! Brands, Inc.  Pizza Hut, Long John Silver’s, Taco Bell and A&W are the other divisions  Offers spots to many people; good for senior executives  Eager, alert, and flexible to growth and change  KFC makes everything to be recognize and provide money to Yum! Brands, Inc.  Chick-fil-a is KFC’s biggest competitor, and quickly growing in popularity. Other competitors include AFC Enterprises and McDonald’s CULTURE  Big on diversity in the office

    Read More

More about How To Write An Essay About Kenya Airways

Open Document