In 2010, apart from confirming the merger between themselves, British Airways and Iberia also began to coordinate the transatlantic routes with American Airlines. The alliance of the three generated an estimated 230 million pounds for BA, in addition to the 330 million pounds cost saving stemmed from the merge with
In the beginning of August 2008, American Airlines announced an alliance with BA and Iberia, allowing the two carriers to fix fares, routes, and schedules together. In 2010, apart from confirming the merger between themselves, British Airways and Iberia also began to coordinate the transatlantic routes with American Airlines. The alliance of the three generates an estimated 230 million pounds for BA, in addition to the 330 million pounds cost saving stemmed from the merge with Iberia. In 2012, IAG bought British Midland Airways Limited, the second-largest holder of Heathrow airport from Lufthansa for £172.5m .This act exacerbated the losses at IAG that year. In 2013, IAG acquired the Spanish low-cost carrier Vueling.
Although an important customer base of the airlines, their experience would be considered up to par with the level of excellence, however their needs would be different, for instance they would focus more on the in – flight entertainment services and are more sensitive to costs. SWOT ANALYSIS STRENGTHS • The geographical position of the United Arab Emirates is a major advantage as it is convenient for passengers to transit through Abu Dhabi to their final destination • As one of the leading airlines worldwide, Etihad’s brand exposure is not only well reputed, it is recognized regionally, and internationally. • Etihad Airways benefits the most during its peak seasons. • UAE’s economic sectors are all interconnected therefore Etihad brings more business to the city and that contributes to the nation’s economy. • Extensive coverage network
An in-depth analysis of Emirates and its industry has been completed in subsequent sections in order to devise strategic recommendations for Emirates to best address its weaknesses, leverage its strengths and capitalize on market trends. To better understanding the dynamics of the airline industry where Emirates is a part, a Porter’s Five Forces analysis performed. It reflects how Emirates strategies are sustainable at present day business. SWOT analysis on Emirates Hub-and-spoke concept evaluates strength and weaknesses of the concept. Finally this report evaluates what are the reasons behind on Emirate’s success and how Government of Dubai supports them and Emirates strategy and
It is meant to encourage the team culture of the company in solving problems (The Emirates Group, 2015). In encouraging team work Emirates Airlines uses the performance management program. The procedure that concentrates on goals, barriers and recognition in team performance, ensures there is a conducive work environment for the employees (Heathfield, 2014). Through this program, Emirates Airlines has been able to detect the barriers to achievement of company goals that teams face and has consequently provided solutions for them. It has also been able to reward those employees who have performed outstanding work in the teams.
Introduction Etihad airways is National and one of the leading airlines in UAE. The company has started its operation in 2003 and become fastest growing airline in the history of aviation. The airline is created for the purpose of demonstrating best of Arabian hospitality, considerate culture and warmth. The organization goal is to become a market leader by continuously innovation and challenging conventional ways of hospitality in airline industry. The airline is famous for its proficiency and reliability in all over world.
This represents an increase of 30 percent over 2012, and 21 percent of total revenue this year for Etihad Airways, which was reciprocated by donating passengers and goods to the company aviation partners. In the case of equity partners, the benefits are even greater, significantly reducing unit costs and operating expenses through activities including the sharing of resources and joint procurement. In 2013, Etihad Airways operated a number of services using a fleet of aircraft from Jet Airways, Virgin Australia and Air Seychelles will also provide a set of partners including Air Seychelles and Air Seychelles to meet short-term needs. Etihad Airways airberlin surplus hired 50 pilots and shared new office facilities in Germany with Air Berlin, provides training for pilots and cabin crews from several partner airlines and participate in joint sales and marketing activities with several partners worldwide. Etihad Airways also extend the benefits of its equity relationship by connecting companies to cooperate with one another, and also to integrate the company 's partner in Etihad Guest loyalty
It is derived from a large parent company, the International Airline Group, which also owns and manages other airlines, including Aer Lingus, Vueling and Iberia. The parent company operates a precise and effective network of operations on the domestic and foreign scale that British Airways uses. The economies of scale allow British Airways to enjoy effectively reduced costs of each operation. As a result, the British airlines in 2016 also won the award for a business traveler for the best short-distance runner (Otley,
Fly emirates aims to become the world’s biggest airline when its established in 1985, when there was no other airlines competitors so they worked so hard to be in this level nowadays. Fly emirates faced many problems in their brand at the begging because it is not easy to enter the aviation world with strong brand it need hard work for long time to ensure to become something big. so they start with simple strategies till they gain large number of customers and expand in their fleets and become now one of the best airlines in the world. It was the only game in town till Etihad airways established in 2003. After that the competitive becomes strong between Etihad and fly emirates especially because they are nearly by the level.