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Marketing: Social Media Marketing Vs. Traditional Marketing

1025 Words5 Pages

Social media marketing v.s traditional marketing
With traditional and media, the interaction is generally one way: the customers have no engagement in the communication process. People receive the message passively because they cannot participate in creating the message or content. With social media, it’s truly participative: the consumers can involve in forming or sharing the content. Through engagement and response, social reputations are created which is the result of collective action. Therefore, the value of brand will expressed through these context. A community which is established around a particular interest, cause, or casual connections is the central core of the social web. (Evans, p.80). On the social web, it’s collective – not …show more content…

Print, radio and television advertising are no longer the most important channel of marketing campaign. Today, consumers communicate in social networks and blogs, where peer reviews and recommendations are influential. Consumers are more likely to look for blog reviews and Amazon ratings and follow the like and dislikes of their friends via Facebook, Myspace and so on. (Agresta, 2010, p.8). Thus, social media marketing is implemented based on the effect of social capital among friend groups, and …show more content…

For people who give advices or recommendation, they have chance to express their experience, knowledge, expertise and value. However, before the advent of online social networks, word of mouth marketing was a proactive, inefficient effort.
People should be so satisfied about product that they can give compliments about it. Even when they recommend about product, they might not have told many people. (Shih, 2009, p.97).
From the marketer’s side, “trust” is a critical factor to embrace word of mouth and now social media. Trust itself has been very important part in marketing. (Evans, 2008, p.20). Nowadays, word of mouth marketing become easy and spontaneously via Facebook friend updates. People can seek other people’s opinions about product through Facebook updates, walls, gift exchange, RSVPs for an event, comment, fan pages, or playing branded games. This highly contributes to return on advertising and community initiatives because when advertisers engage one person, later the effect can spread among many people. When delivering an ad to a Facebook member, brands can utilize the social capital between friends to gain notice and interest from new audiences. (Shih, 2009,

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