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British American Tobacco Case Study

2130 Words9 Pages

A set of tobacco laws and regulations have been set in several countries around the world, leaving companies with very little alternatives and possibilities towards their marketing and publicity campaigns. One of the companies affected by this is British American Tobacco. During this essay I will analyze if they adapted their policies towards the new regulations and managed to generate profit and still be one the leading tobacco multinationals in the world. My personal negative opinion about smoking, brought in my curiosity on how amazing it is how these companies manage to overcome their threats and construct a profitable business despite their enormous cost quantities. So for this reason, this essay will explore if and if so how BAT is able to dodge these laws and payments to governments and still be successful, or not. There are many aspects and reasons why a company is successful, specially a company of the size of BAT. This means that there are many things to analyze such as their marketing standards, External threats, Total costs, Total revenue, Profit… that would easily reach 4000 words. Research question: To what extent is British American Tobacco’s market plans successful considering the large amount of external threats, payments to governments and regulations. Should BAT change their marketing standards, considering external threats? To what extent is BAT approaching their external threats through marketing? BAT has had to change their marketing principles that have ended up being successful. …show more content…

Approximately 5 million people die from tobacco related diseases every year. British American Tobacco´s 300 cigarette brands sold along 180 different countries could be the cause of three quarters of a million deaths. However, BAT still claims in their website, speeches and reports, that they have a great behavior, integrity and corporate social

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