Marriott Swot Analysis

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Marriott international was founded by a couple named J. Willard Marriott Sr. and Alice sheets Marriott. They stepped into the business world by opening a small beer bar in 1927 in Washington D.C.
Soon this little bar flourished into hot Shoppe’s restaurant chain which later on grew into a worldwide Marriott international company. Uptill now the marriott family is taking care of this company. The curent CEO of the company is J.W Mrarriott Jr.
The Marriott international presently has 3700 properties in 73 countries throughout the globe. It operates and franchises hotels and products under 15 different brand names. The company is currently employing around 300,000 employees in its headquarters and other offices. In 2011 the
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Marriott appreciates the local inhabitants of the area to take part in the hotel management. For this reason they have great workforce diversity. In order to keep their diversity intact, the management of the company highly considers and respects the social and religious values of their employees all over the globe. Presently about 70 per cent of their hotel rooms are under construction and they are all outside of North America. More than 50 percent of Marriott hotel growth will be in the growing markets such as South America and eastern…show more content…
Similarly, the managers take orders from the executive assistant manager. The assistant manager is alone answerable to the general manger. The general manger then communicates with the main headquarters of Marriott international. Weekly interdepartmental meetings are also organized, to make it easier for the managers to communicate with each other for better performance of the organization.
Motivation and teamwork The employees in Marriott international are kept motivated by getting their services acknowledged by their managers. The CEO of the company Sir J.W Marriott Jr., in his addresses, personally appreciates the services of the whole Marriott team. Marriott offers competitive compensation and benefits for all the employees. The employees receive discounts on hotel rooms in Marriott all over the world. They also have special discounts on food and other luxuries. The associates who excel more in their services are specially recognized by rewards and certificates signed by the executive board of
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