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Mc Donald Case Study

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Mc Donald a big name in a food industry was founded by Ray Kroc. Business in 21st century is bounded by various interest groups, organizations and environmental protectionist. So, today a good business is the one which can satisfy and answer the problem faced by society. The increasing age of this earth has made people more and more aware and the practice of consumerism gained a huge attention today. As the company grows the management of growth becomes a big issue to sort out. Same happened here in Mc Donald. The company faced various criticisms and they needed a good answer to handle those criticisms. Answering with a quality food and improving the operations is what the company did. The criticisms faced by the company are listed below:
• Low …show more content…

The issue the company faced here was termed as child obesity. It was a time of crisis for Mc Donald and at the mean time various chains of the company were destroyed through bombing. This destruction played a vital role in the financial health of the company. This situation gave the company a new CEO because the past CEO Greenberg resigned the company. Nearly 200 units of the company were closed at the end of the year 2002 and the cause was bad performance. This resembles the failed leadership of Greenberg. The company then got a new CEO Jim Skinner. He is the one who managed to answer all the criticisms that the company had faced before, improved the financial health of the company, bought various changes throughout the company and finally proved the he is a good …show more content…

Improving the looks of the restaurants by focusing on An inviting new look and Encouraging a new attitude. The competition is very high in fast food industry and Mc Donald faces a huge competition as well. The main competitors are: Wendy's, Burger King, Taco Bell, KFC, Hardees, and many more. Barriers to entry is very high on the fast food market becasue most of the existing industry in food service are well established and are able to achieve efficiencies resulting in price advantage and quality that new entrants may find impossible to

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