The biometric helped the consumer to not be stressed out by the product, but the deep dive gave the consumer something they wanted to buy. Once the biometric change peaked their interest, the deep dive research results helped seal the deal. I feel that it was extremely effective to have both research methods involved because I don’t think the deep dive would have been as successful without the biometric before it. If we analyze the information statistically we see that the two were extremely effective in that the revenue increased 12.6%. I found that they were both important researches, but I do think that the deep dive was a little more effective.
It was refreshing, innovative, yet sophisticated as the idea of nanotainer was very foreign to everyone. The question was if Holmes could execute everything that she envisioned when Holmes founded this company. The answer was quite simple: it was improbable to execute the plans. First, the technology showed inaccurate blood test results that some patients were revisited for traditional method. Because it was cheaper and faster, the patients were sent back to Theranos partnered centers for blood tests (2).
Day by day consumers are exposing to so many of voices and images through media including audio visual aids. Every company tries to take away at least a portion of an unsuspicious people's time to inform them about the amazing and different attributes and features of the product at hand. It was quite easy to pick a celebrity and to choose the best event to promote the product but it is too difficult to build a good relationship among the goods and the endorser. In another research an author staid that celebrities are the majority frequently measured a tangential cue they were significant in influence merely while customers are not concerned in the
SWOT Analysis: Strengths: Apple has a very unique strength which is the fact that they have created their own software and hardware, which gives them a very competitive edge in comparison to its competitors; they give their customers this feeling of exclusivity as their software is only compatible with their products, with little to none other brands being able to access their software on their devices. They are very bold when it comes to innovation, and so always mange to surprise their customers with their new products example when they removed the headphone jack. Apple has a very loyal customer base, which helps in bringing in new customers, as they have many recommendations from friends and family. Their biggest competitor is Samsung Electronics,
Zara is vertically integrated and takes care of designing, manufacturing and distributing its products. This gives it an immense hold on the market as most of the operational inefficiencies are eliminated by the company’s on employees who identify with the larger goal and value proposition of the brand (The New York Times, 2012). Zara works along with the consumers to understand them more closely rather than imposing its own predictions on them. Zara creates an environment of artificial scarcity in its stores for every design it manufactures so that consumers get a feel of exclusivity rather than stock pile up (Johnson, 2012). This gives them a sense of pride to buy a limited edition of products which they find at Zara stores only.
2.0 External Environment The external environment consist of forces and factors that affect the business and its operations both directly and indirectly. It also plays a critical role in shaping the future of entire industries and those of individual businesses (Teik, 2013). To keep the business ahead of the competition, companies must continually adjust their strategies to reflect the environment in which their businesses operate. So, it is crucial to analyze the external environment to gain a better understanding of factors that influence the company’s operations and forces that can hinder succesful strategy implementation. 2.1 The Broad Environment The broad environment in which Starbucks operates include the political, economic, social,
Through the effective quality improvement one could easily gain market penetration with in no time. But considering the fact of modern business, it’s hard to get grip on quality where technology shift is so rapid. In most of the companies, they pay little attention to the quality and more towards adequate quantity to achieve maximum profit from the given product. By putting more weight on adequate volume of the product leads to poor product quality. Dimensions of the quality: Quality of the product can be defined in several ways.
They can now track the mystery shoppers and record every step he takes and every word he speaks, hence making it easier for them to reduce the emergence of uncertain spammers and risks. The change in technologies have also led to the emergence of new forms of industries, hence expanding the markets for MSA’s. Every industry now depends on customer feedbacks and their perceptions about their brand so that they can constantly develop their product and hence most of them started depending on MSA. But this also led to a lot of competition for the existing MSA’s creating a challenging environment for them. Companies have their own mystery shoppers and nobody approaches MSA.
Whenever you are trying to create a design for your t-shirt, make sure to design something keeping in mind the target audience and also something which makes greater profits. Complex designs are always nice and involve a lot of hard work and precision but sometimes simplicity is what strikes a chord with the customers. There have been a lot of instances when the simplest of ideas garner the maximum profits and visibility. Hence you should design something funny and simple yet something which can convey meaning without being too complex. We all want to come up with a mind boggling design for T-shirts which is the next best thing on the fashion scene and something which is exclusive and not available to everyone too easily.
Place: SM Department Stores Valuable Rare Yes No Result: Competitive Parity It is valuable because SM has been built in every city that gives convenient to the customers. It is not rare because their competitor has its own space in SM department stores that could also be located in the same place with their products. Promotion: Social Media (Michaela Website) & Celebrity Endorser (Sarah Geronimo) Valuable Rare Yes No Result: Competitive Parity Their promotions are valuable because they could easily update their customers through website without going in and out to the mall just for the updates. Having a celebrity endorser to promote their bags could help them gain customers trust by understanding that it is a good quality product. It is not rare because their competitors can update through online and have a celebrity endorser.