Children’s Perception of TV Advertising 1. INTRODUCTION Advertisement is an influential power in every culture. It uses to introduce the products and services in the market. Advertisement has raised some of the most widely and passionately doubtful ethical issues concerning business. Whether it is advertising, retailing, pricing, marketing research, or promotion, marketing has been engaging in practices that contain dishonesty, manipulation, creating unsafe products, as well as the manipulation of children and vulnerable consumers.
They both have reasons for why it 's bad. They show smoking tobacco is bad when they say things like these two examples, for example, According to Britannica school“The primary cause of the escalation in the number of deaths and incidents of disease from tobacco is the large increase in cigarette smoking during the 20th century. During that time cigarette smoking grew to account for approximately 80 percent of the world’s tobacco market.” (Britannica). According to the SIRS discoverer “Cigarettes and smokeless tobacco kill hundreds of thousands of Americans every year. Nicotine and the dozens of other poisonous chemicals in tobacco cause lots of diseases, like heart problems and some kinds of cancer.
11 teens die every day with the result of texting and driving. 20% of teen drivers involved in fatal by texting and driving. Teen drivers are 4 times more likely to get into car crashes or near crashes when talking or texting on a cell phone. Texting while driving causes a 400% increase in time spent with eyes off the road. There are various findings in the paper which are supported by different research which correlates to the topic of the paper.
He is Roald Dahl. Then he wrote a poem called “Television” as a medium to alert the people in the world about the bad effects of watching television to the young people and encouraged youths to participate more in reading materials. In the “Television”, he criticized parents who are using television as a tool to entertain their children at home. The parents use the television to keep their children busy by watching a lot of television programs. He also told that before this, children used to read books and find the books were interesting.
Media today has a colossal impact on individuals. Be it TV, PCs, feature recreations, interpersonal interaction locales – it gigantically affects all parts of a teenager 's life. However, all is not awful with the media. On the off chance that utilized right, media can change lives for good. This post highlights both positive and negative impacts of media on teens.
The game, as of January 19 2018, has 45 million total players players (Barrett). This is a game that involves killing other players, and it is currently the most popular game among teens. Teens play games like this everyday, when compared to a violent game, the murder scene within In Cold Blood is something high school student can handle with ease. Similar to this modern movies contain strong violence and gore. According to an article titled Exposure of US Adolescents to Extremely Violent Movies, the film Scary Movie was seen by more than 10 million children out of the 22 million surveyed, 1 million of which were just 10 years old .
Also, some shows are inappropriate and violent for children. For example, in paragraph five of page three it states that children may see a inappropriate television show and act like the characters. They often want to pretend that they are like the people on television and fight against other children. These shows teach that it is okay to hit others and be bullies. Furthermore, they think that they are having fun, but some children don 't know that it is all pretend and get hurt doing the actions they see on television.
It plays vital role children acquiring knowledge about products, brands, advertising, pricing, decision making skills, attitude, shopping and parental influence. In other words, television plays a detrimental role in the consumer socialization of children by making them well informed and knowledgeable consumers to deal with tough and complex business interactions in the dynamic business environment. Though, there has been a lot of academic debate regarding the positive or harmful impact of television on the children, but it cannot be denied that the modern day children are very much “television literate”. (The term ‘television literacy’ has been coined by Shaffer (2005).) Children below the age of 8 or 9 will be unable to decipher and understand whatever they see in the television advertisement but they may remember and identify few things case by case.
Television has now become a debatable issue as some question its influences on the attitude and psychological development of today 's youth. Nowadays, the world of television has been discovered by children at very young age. As we know, television is an effective educational tool. With programs showcasing wildlife, scientific theories etc, it helps these children to be broad-minded and also have a better understanding about the world around them. However, we have to remember and be aware that the television also seems to possess more negative effects than positive ones.