The threat of substitutions is weak for the food products, but is rather strong for the non-food products. In the food retail industry, the alternatives of the major retailers are convenient shops, unlicensed vendors and organic stores. These substitutes are not considered as an intimidation to a retailer like Tesco, which offers great quality goods at lesser prices. Furthermore, Tesco possesses these stores by opening up express shops in hometowns and in town centers. As a result, these alternatives may find it difficult to enter the food retailing market as Tesco has created a hurdle for them to do so.
(BALASUBRAMANIAN, 2013). In current western culture, wedding your cousin isn 't well accepted. Through a mix of old preferences and present-day customary way of thinking about acquired birth break out, first cousin marriage is seen by numerous as excessively risky, and a terrible thought in the event that you need children. However, first cousin marriage is significantly more typical, and far less unsafe, than a significant number of us have been persuaded, as you 'll soon observe. Further, in the event that you incorporate second cousins in the mixture, as per the Clinical Genetics Handbook, the expanded dangers concerning having kids are almost non-existent in this situation contrasted and non-cousin marriage.
THE EFFECTS OF CONSUMER ATTITUDE TOWARDS THE PURCHASE OF ORGANIC FOOD PRODUCTS IN SIKKIM P.Madhan Kumar, Assistant Professor, Sikkim Manipal University. Abstract: The intention of customers to purchase organic foods has been an interesting study area and number of researchers has conducted numerous studies in understanding what influences people to purchase organic food products. However, results of these study were contradictory.Hence this research study was conducted to overcome this research gap. The primary objective of this study was to identify the variables which affecting the consumer attitude to buy organic food which in turnaffects the purchasing intention.Thisresearchhasadapteddescriptiveresearchintheformof crosssectionaldesign.A
Balmain normally targets minority of population as customers, thus the idea of possessing Balmain issued clothing for an economical price expands the targeted group of costumers which makes this event more appealing and marketable. Marketing is all about managing the process of transporting goods and services from the producer to the consumer. This process consists of four elements that are commonly known as 4P’s; Product, Price, Place and Promotion. We can see all of the four elements in the essence of H&M and Balmain collaboration, which turns this occasion into a marketing event. Product element stands for identifying, selecting and developing the product.
A lot of manufacturers and suppliers in these countries did not have the developed technologies to produce sustainable “green” raw materials, and therefore, products that are standardized in IKEA. To invest in the development of an environmental-friendly sphere in those countries would result in an increase of price for the goods, which would not be tolerated by indian and chinese people. Furthermore, the concept of DIY, for which they are mostly famous, is not at all common (even hated) in asian culture, due to low labour costs. IKEA made a mistake, by failing to ascertain the differences in cultures promptly. As a result, they have increased the number of assembly services for customers to visit.
As the matter of fact, the definition actually shows that the function of marketing is the art of selling products, and in other words it is about the way companies or producers convincing their customer in a large civilization. There are five basic markets, and each of them is influenced with one another either directly or indirectly, they are: Manufacturer Markets, Consumer Markets, Government Markets, Intermediary Markets, and Resource Markets. As the Kellogg’s Company is the Manufacturer Markets, so the most market they concern about is the Consumer Markets, and between those two main markets lie a connector called the Intermediary Markets, thus, precisely the process of marketing takes place twice. First, it happens in the Manufacturer Markets when the company endeavors to not only accomplish the demand of their customer, both in the quality and the quantity of their products, but also establish the price of the product. Furthermore, as what Neil H. Borden state on his writing “The Concepts of the Marketing Mix” (2001), Manufacturers Market have twelve elements of Marketing Mix, such as: 1.
Moreover, by identifying specific customer needs, a business can adjust the features, appearance, price and distribution method for a target market (BBC.co.uk, no date). So, marketing mix will help the business to obtain the customer’s satisfaction and achieve the business’ intended objectives or goals. Through all the strategies, there are both strengths and weaknesses. Kellogg manages the marketing mix equally among the 4 elements. In Product aspect, Kellogg provides wide range of products and keeps introducing new products to customers.
These clusters are defined by some common characteristics and the purpose of breaking the market into segments is to try to get a better understanding of the market, to increase the probability of spotting and capitalising on opportunities within the market and also identify which groups within the market are most worthwhile (Tuma et al., 2011). (Tynan & Drayton, 1987) further said that this gives management an advantage as it divides the total demand into relatively standardised segments which are identified by some common characteristics. As outlined in (Tynan & Drayton, 1987) and (Kotler, 2001) potential division types of the market could be based on: • Geography (country, city etc.) • Demography (age, gender, etc.) • Psychology (attitudes,
POST PURCHASE BEHAVIOR It is the behavior of a person after purchasing the product how he use it, consume it. FACTORS INFLUENCING BUYING OF WILDCRAFT BAG CULTURAL FACTORS The company target the Indian culture, subculture, social class. Social class plays a very important role in individuals decision making wild craft is a bag which target the Indian youth and there cultural values the culture of people from different country make different buying decision according to their cultural groups. Advertisement also are design according to the different culture, subculture and language. SOCIAL FACTORS Social factors are also very important for a marketer because the decision of buying largely depends on the social factors such as reference groups, family, and social role and statuses affect buying behavior of individual.
SECTION 3 REVIEWS OF STUDY AND PAST STUDY FINDINGS 3.1 Definition of Market Segmentation Segmentation refers to the process of dividing the target markets into several groups to search and investigate their current behaviour, evaluating each segment and select target markets which exhibit similar attribute and then develop an appropriate of marketing mix to meet the specific needs for those selected target which includes developing messages and tailoring programs. 3.2 Review of Theories Reviews of the literature were chosen associated with the selection of variables used to segment markets. Market segmentation is one of the important tools for the firm choose to adopt it as a marketing strategy. It enables the firm to meet the better understanding in customer needs and also a greater understanding of how to communicate effectively with customers in the market regarding on what they can benefit from the offerings by a firm. The aim of the process of market segmentation is to form segments containing groups of consumers that having similar needs.