SWOT Analysis: The Airline Industry

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After the dawn of globalization and technology, the dynamics of the human life has completely transformed. The world of business is also no exception to such change and has become more competitive than ever before. Profitability and success are the primary focus of any business, which is not based on multiple factors enjoying core importance. These factors include the level of competition faced by the firm, consistency of demand, the economy, the state and structure, threat of product/service substitute available in the market, relative cost, and economies of scale, price discrimination, and quality of management, business objective, and effectiveness of business (Reeve, 1990). At the same time, the profitability, and business success are…show more content…
As the process and operations spread through the vast geographical region, this can be a big challenge
• Developing rewarding schedules and maintaining it is a challenge due to staff commitment
• Immense expansion opportunities available in the business and leisure sector
• The technology development has resulted in cost saving, fuel efficiency, and flawless automated process
• With the right application of technology, the airline can offer cost effective, customer focused, and friendly services, which add value to the services
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They want to make no compromise on the quality and value of money offered. They have limited disposable income, which adversely affects leisure and business travel.
• The plague of terrorism, also, have negatively impacted leisure and travel industry
• The fuel prices are changing unpredictably. Any upward strike can result destabilizing the airline industry.

Research Methodology
The study will be based on positivism paradigm, which implies that the researcher will be conducted impartially and the researchers will have no or minimal impact on the research findings. The research will be based on qualitative analysis of secondary data, employing a combination of case study and deductive approaches. The secondary data will aim to explore all the different aspects of airline profitability, flight choice, and schedule’s structure. It will include books, journal articles, similar researchers, reports, etc. For data analysis, Systematic review/Meta-analysis will be used (Jha, 2008).

Table 1: Research Methodology
Philosophy Positivism Paradigm
Approach The deductive approach in combination with Case study
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