The paper analysed the airline industry which resulted to be a very attractive industry to operate in. However, this does not mean that you cannot fail in this market. It depends also on the business’ performance, thus, if it follows a clear strategy and can gain from its competitive advantage. But due to the high profitability of the industry, it makes it a lot easier for businesses to be successful and to position
(www.southeaster.edu retrieved 2003 September). Clarifications of the concepts and proposed relationships among the concepts in the study, is one of the purposes of a conceptual framework. A literature review is a focused reading with a specific purpose. There are several sources that are very essential in doing a review of related literature (Calix, et.al., 2007) It may come in a primary source, secondary source and lastly, is the tertiary source. Primary sources are the raw materials of your own research.
In the airline industry the transformation process of the main service is the flight itself. Consequently, the passenger during the flight is in transformation process. Another pivotal input for an airline is information which when it collected and estimated it is in transformation process. 2.2.1 Mass Service Process As far as Ryanair is concerned the main objective is to expand passenger volume and capacity. The basic element that characterise the companies that utilise the mass service process is the high labour intensity combined with low level of interaction and customisation (Nickson,2007,p.12).
The case study given is just a reminder for how important Information Technology is in everyday life, especially in the airline industry. According to Anon. (2016) there have been multiple developments in technologies in airports and a need for quicker bag scanning, and therefore the Transportation Security Administration (TSA) has explores ways for new security lanes. New technologies provided better security and it enhanced the experience of passengers. 3.2.
Segmentation makes the way easy for United Airlines to grow and expand, because UA uses segmentation to target those groups of customers whom it finds an opportunity to develop. Segmentation enables United Airlines to identify opportunities in the market, achieve marketing objectives and maximize the efficiency of marketing efforts by using a different strategy for each segment. Segmentation also gives the company a better understanding of its clients, the services they need and the methods of payments. In addition to that, it helps to achieve a successful targeting. For example when united airlines chooses the right variables and does a proper market search for market segmentation it will be able to select one or more segments that it will serve profitably as well as easily.
Profitable industries magnetize new entrants, which limits profitability. Unless the entry of new firms is barred, the rate of profit will decline to its competitive level. The principle sources of barriers to entry are, economics of scale, capital requirements, access to channels of distribution, governmental and legal barriers, and retaliation (Dobbs, Michael E., 2012). Airline industry has a higher barriers to entry and the requirements to begin an airlines company are difficult, so the threat of new entrants has reduced. For example, Kuwait Wataniya Airways which started its services on 2009 and provided flights from Kuwait to destinations across the Gulf's countries, wider Middle East and Europe.
Emirates offer a premium experience of flying to its customers. They make every effort to maintain a high level of comfort for the customers by including many value added services. A proper utilization of value chain analysis of the entire process, the management team ensures that it properly allocates its resources for efficient management of inventory while adhering to the high quality standards required in the aviation industry. Firm’s infrastructure is derived from a vertical integration arrangement. A market specific function or service is produced by each business under the emirates group.
The business environment in the world is growing by giving tough competition to each other in all aspects. To stay in the market and deal with these changing trends, the organization or firms are focusing on internal operations like productivity, team work, and resources. Employee productivity is very important for the success of the company in today's global competitive environment and it is also essential to the employees and economy who will all benefit from this. Organizations have now realized that key asset is the human capital. Workplace productivity is a concept that helps to stimulate business activities and increase their profits.
All these factors have an influence on working capital. Profits will increase considerably if the organization manages its working capital optimally. Efficient management of working capital is one of the pre-requisites for success of an enterprise. In today’s dynamic and tough competitive business environment, sound working capital management has become an indispensable pre-condition for corporate success. Every business needs funds for two purposes for its establishment and to carry out its day–to–day operations.
Further interpretive does not involve mathematical devices and will be fully concentrated towards the study objectives Positivism was adopted as a paradigm of the particular research. This research develops a model to examine about curriculum that links between industry and academia that paves the gap between the skills demanded