Southwest Airlines has been operated for 47 years from 1967 to now. It is the major airline in United States. According to the report from International Air Transport Association (2014), it is stated that Southwest Airlines carries most local passengers throughout all of the airlines in US. The culture of this company is similar to the one in Singapore Airlines which is using low fares to operate lots of flights (Yang et al., 2014). Although it is not luxury, the company tries very best to offer the excellent service to the customers. It promotes the sense of warmth, friendliness, individual pride and company spirit within the company. It even uses ‘LUV’ to be its’ stock tick symbol to emphasize the great atmosphere in the workplace (Stewart, 2009). ‘Service Talent Cycle’ will be used to explain how this company care of its’ personnel and how it succeed in the human resources management.
Southwest Airlines is an attractive employer to the people. It is stated that this company is one of the greatest company to work for throughout the world. Also, it ranks high in employee satisfaction as it puts the personnel before the customers which are so rare in workplace (Eckman, 2006).
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Most of companies may force their employees to create an image that are favored to the customers but Southwest Airlines will not do it. Instead, it encourages the staffs to perform duties in their personalize way. Besides, it promotes the shift trading between the staffs as it hopes not to disturb the staffs’ private life and influence them to loss a balance between social life and work. In addition, monthly social event between employees is created and a fund is established in order to help the employees release the stress and let them know the company can be depended on. The above policies are useful to decrease the problems of emotional labor and enhance their loyalty to the
One of the major ways is maintaining and increasing customer base. Practically, employees are always in touch with organizational customers. Their behavior towards the customers will determine whether the customers will return for the same services or
American Airlines Flight 1420 June 1, 1999, a McDonnel Douglas DC-9-82, dispatched as American Airlines 1420, crashed after it had overran runway 4R, at Little Rock National Airport. The flight claimed the lives of 11 people, including the captain, and 105 passengers received serious or minor injuries, including the first officer and flight attendants (NTSB, 1999). According to the NTSB, this accident was due to pilot error (NTSB, 1999). This report will exam all human interaction as well as performance, utilizing Dr. Scott Shappell’s and Dr. Doug Wiegmann’s HFACS model, so one may find the route cause of the errors, and prevent similar accidents in the future.
Its promotion includes, but is not limited to, advertisements on television, online, and promoting other flights while you are currently onboard. On pricing it takes the low cost approach and tries to have lower fares than its competitors. Southwest is certainly expanding. I took it to Costa Rica a couple of years ago. As the company continues to grow it will be found in more and more places.
Moreover, the employee get involved more to help the organization succeed.
Study results showed increased employee satisfaction and a reduction in employee turnover rate. (Brunges, M., & Foley-Brinza, C.,
When employees see they are valuable to the company and they are secure it gives them confidence and in return they give their loyalty to the
Lufthansa Lufthansa uses transnational strategy to gain global presence and recognition (Franz 2014). This strategy has been achieved by creating alliances and partnerships with other renowned carriers globally, especially in the European region. It is the most fundamental strategy Lufthansa leveraged on, in order to maintain core leadership in the airline industry not only in the European markets, but worldwide as well. As one of the founding members of Star Alliance, Lufthansa is able to offer customers across the globe a more convenient travel experience (Franz 2014).
In today world of intense competitive marketing decisions often become vital distinguishing factors between industry leaders and other market players. The strategic marketing decision is taken based on their marketing mix i.e. 4 P'S of marketing. Controlling these parameters, companies may consider various internal and external marketing challenges. The marketing mix of the firm in a large part is the product of evolution that comes from day to day marketing, the mix represents the program that a management evolved in the ever challenging market (Bordern, 1994). This paper will study the world -known and reputable airline company, Delta Airlines to approach the context of marketing of the U.S Airline Industry.
Executive Summary JetBlue Airways is a company that applies innovative technologies to offer high quality travel services at a lower cost (Shrivastava, 2012). A SWOT analysis of JetBlue airlines shows that despite the numerous opportunities and strengths it has, it is exposed to threats and weaknesses that pose challenges in its operations. The threats include issues like strong competition from other airlines and the volatility of the fuel prices. JetBlue Airlines is relatively new to the market when compared to its major competitors such as the Southwest and Delta Airlines. Most of its strategies have worked to its benefit.
INTRODUCTION Human resource management is the strategic approach to the management of an organization 's most valued assets - the people working there who individually and collectively contribute to the achievement of the goals of the business (Armstrong, M., 2006). In other words, human resource management is a to work with employees, and for the employees, to help them solve their problems. Therefore, human resource is a complicate department, as they deal with people who already work there, they also deal with several issues which happen among new employees, such as recruitment, selection and so on. Nowadays, employee retention becomes one of the most significant issue in the organizations, and managers are aiming to find the best employees
Delta airline was expanding its business into low-cost airline segment by launching new independent subsidiary by the name of Song. Song’s primary business model was to target women and the segment of business class people. In effect to reduce the cost, Song management decided to fly high load factor on the drag of 900 miles. Moreover, the company increased the number of
The enterprise’s competitive advantage is their excellent customer service which requires “highly motivated staff” in order all of tasks required to provide the service with high quality. The enterprise has its own culture which
Reasons for choose this manager – ZARA HRM’s importance has grown dramatically in the last two decades. This new importance stems from increased legal complexities and the recognition that human resources are a valuable means for improving productivity, the awareness today of the costs associated with poor human resource management. The report will discuss the ZARA company about the human resource. ZARA is a subsidiary of the Spanish Inditex group, which is not only the clothing brand, but also the franchise ZARA brand clothing retail chain brand. Inditex is ranked first in Spain, the world's third largest clothing retailer, in 2005 its global sales of EUR 6 billion 741 million, sales of up to 429 million, net profit of $803 million.
Key behind accomplishment of southwest is to accomplish low turnaround time
This would attract a pool of workers of the highest caliber, thus leading to more value induced into the company. # Successful communication of perceived strengths of the product: Integrated marketing strategy- This has