Summary Of Roy Morgan's Annual Image Of Profession Survey

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Roy Morgan conducted their annual Image of Professions Survey in April 2015 with a total of 598 Australian men and women. Respondents were asked to rate occupations in terms of honesty and ethical standards from a range of very high to very low. This survey proves stereotypes still exists till today as perceptions of certain career fields have remained consistent for a decade. In terms of highest honesty or ethical standards, common stereotypes especially applies to professions in the healthcare field such as nurses, pharmacist and doctors. Nurses manage to top the survey in comparison to other occupations in the healthcare line as they are the only ones to provide continual direct care and support. Healthcare professionals are also trusted

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