Competition The leader in automobile sales for quite a long time has been Toyota. It achieved the golden milestone of the largest selling car in history in 1974 and has remained on the top of the mountain since then (holding 12% global market share in 2013). In contrast Honda holds a comparatively paltry 4% market share and their earnings are less than half of Toyota. That being said, both are major manufacturers in the world automobile market. The other giants in the game, the Volkswagen Group (11%), PSA (3%), Nissan (8%) and Hyundai (9%) as well as General Motors (11%) and Ford (8%) in the U.S. all contribute significant market shares to the world total, the reasons these players always come out on top are several.
US auto industry is full of auto manufacturing companies, BMW Group, Chrysler/Dodge/Jeep, Ford Motors, General Motors, Honda/Acura, Hyundai/Kia, Mazda, Nissan, Subaru are the main competitors in US Auto market. For 2012 as a whole, automakers sold approximately 14.5 million vehicles in the U.S. Market, a 13 percent increase from 2011 and the highest annual sales total since 2007 marking the third consecutive year of annual sales increases of at least 10 percent. As fuel prices remain high and there is greater concern for the environment, more energy efficient cars are increasing in demand. Global automobile sales forecasts project divergent market penetration rates of approximately 0.6 -0.9% for plugin hybrid electric vehicles (PHEVs) by 2015,
Name: Jasmit Singh ID: J13013948 Section: DB 4 Lecturer: Ms Lingkeswari Table of contents Content Page Introduction 3 Market segmentation 4-5 Product strategy 6-7 Pricing strategy 8 Place strategy 9 Promotion strategy 10 Conclusion 11 Reference 12 Introduction BMW (Bayerische Motoren Werke AG) is a German automobile company which was founded in 1916 and is headquartered in Munich, Bavaria, Germany. BMW is now one of the largest car manufacturer in the world for its exceptional level of quality and producing cars with sporty driving characteristics. The BMW company 's slogan in English is "The Ultimate Driving Machine" or Sheer Driving Pleasure" which was originally translated from German slogan which is
TESLA Motors In The Netherlands 1. Introduction Tesla Motors Inc. is an American car manufacturer based in California. Founded in 2003, it has become one of the fastest growing companies in the electric vehicle (EV) market. In 2016, Tesla had a revenue of $2.28 billion and sold 76,230 units (Ferris, 2017). The firm is a multinational enterprise, with offices in 10 different countries and car stores in some 25 countries.
In the year 2011, the company has generated revenue of 204.224 million which has considerably increased to 4.05 billion in 2015 (Marketwatch, 2016). It is expected that the performance of the company would further rise in the future in the automotive industry. However, the company is required to improve their net income in order to increase market share. (Figure 1) Tesla Motors Company has a unique position in the car market which forms the company’s biggest strength. The unique position of Tesla Motors is revealed on the fact that the company not only sells cars but also sells new technologies.
1.1. Positioning the company – Competition Porsche Automobile Holding SE, usually shortened just to Porsche, is a German holding company with investments in the automotive industry and has about 18,000 employees all over the world (Porsche, 2014). The main competition for Porsche’s high-end cars like the 918 Spyder or the 911 Turbo or Turbo S is arguably from Italian specialty automaker Ferrari. In similar demographics the brands appeal through traditionally vehicles to quite different personalities. Other competitors include coupes from Lamborghini, Aston Martin, Mercedes-Benz, Maserati, BMW and Audi.
The company was established in 1945 as a family business and also owns the world’s cheapest car Nano . Prior to 2008, the company had limited global footprint and almost negligible presence in luxury car segments. Tata Motors also launched India’s first Sports Utility Vehicle (SUV) in 1991 and India’s first fully indigenous passenger car, the Tata Indica, in 1998. TATA Motors is also listed on the New York Stock Exchange (NYSE) starting September 2004. Jaguar Land Rover: Jaguar and Land Rover were the two marquee brands of US based
Introduction BMW (Bayerische Motoren Werke AG) is a German automobile company which was founded in 1916 and is headquartered in Munich, Bavaria, Germany. BMW is now one of the largest car manufacturer in the world for its exceptional level of quality and producing cars with sporty driving characteristics. The BMW company 's slogan in English is "The Ultimate Driving Machine" or Sheer Driving Pleasure" which was originally translated from German slogan which is "Fraud am Fahren.” In addition to cars and motorcycle, BMW also operates an aircraft engine under the brand name which is known as Rolls Royce. BMW Company continues to launch innovative products as part of its battle with other German automobile manufacturers such as Audi, Porsche and Mercedes Benz to be the world’s largest car manufacturer. BMW the German based organization is one of the world’s most regarded automakers, prestigious for creating luxury cars and SUVs that offer superior levels of driving pleasure.
This shows that Ford Motor Company had a high volume of sales in 2014. Similarly, General Motors Company had sales of 155,929,000,000 and inventory of 13,642,000,000 giving an inventory turnover of 155,929,000,000/13,642,000,000=11.43 (General Motors Company, 2015, pp. 28, 68). General Motors ' inventory turnover is lower than Ford Motor 's but is still pretty good compared to other automotive companies. Profit margin is another important ratio in the world of accounting that looks at the company 's profitability for the given timeframe (Investopedia).
Peugeot is one of the most well-known French automobile manufacturer companies, founded in 1810 by Armand Peugeot. With many successful sales worldwide, approximately 2.973.000 vehicle sales during 2015 and remarkable rewards, Peugeot can be considered as one of the leading companies in the European and global automotive industry. As noted in the ‘’New Cars Industry Profile: France’’, the companies’ revenue for 2016 was $72.563 million (p.24). All companies, regardless of the industry they belong to; in order to thrive they have to successfully conduct customer segmentation. In other words, they need to divide their potential customers into groups that share common characteristics, needs, etc.