Donear Essay

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INTRODUCTION
COMPANY INSIGHT
In the past 1970s, India showed huge potential for textile market. It was evident at that point of time that the textile industry could gain a lot through global expansion. Mr. Vishwanath Agarwal started the company Donear at that time to bring style and fashion into the fabric industry. He had great entrepreneurial skills as well as a visionary who could identify the potential and took a chance in order to start a company. After the creation of Donear in 1977, it made its presence in every household. Donear had pioneered in manufacturing excellent fabrics with its state of the art machinery at that time and hence it went on to cater to all the growing needs of the textile market. It had set a new benchmark for quality fabrics in the textile industry. It was also known for its efficient customer service.
Donear has been present in the industry for more than three decades. It has become a fast growing and respected brand in the market because of its advanced and quality fabrics till date. It is known to cater to the premium class of people as well as the economic class so that it maintains a perfect balance in its customer base. Donear has been able to …show more content…

The fabrics manufactured in the production facility are known to have a professional as well as personal touch from the employees of Donear. There are well qualified professionals in the Finance, Administration, Production, Sales & Marketing and Exports. These employees of Donear are taken care of in the leadership of the M.D of Donear. The M.D of Donear personally discusses with the employees during the design and development of the product. There are approximately 1500 textile workers working to produce the quality fabrics that reaches the customer within the stipulated period. Regular training programs are conducted to make sure that the Donearites are well versed with the advanced technology and they remain up to date with the

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