Swot Analysis Of FIFA

1639 Words7 Pages

Executive Summary

FIFA is an organisation managing world’s football. It came under scrutiny after its president was accused of corruption by the Swiss government in the year 2015. The United States prosecutors were also involved in disclosing corruption cases among the FIFA officials. Over the recent years, the body has lacked transparency and accountability in its management and operations. As an international body, FIFA is required to uphold high standards and principles towards member countries. Being the legislative organisation for world football, ethics and integrity are top priorities. Cases of corruptions emerged after suspicions arose as a result of poor management practices and leadership strategies. The higher offices in the organisations …show more content…

• Corruption in the organisation has become a great challenge. This is because of the big money deals involved.
• Doping is also a threat to the body.

PESTLE Analysis

Political FIFA elections are normally a hotly contended affair. This is because of the amount of money involved once one has occupied office.
Economical FIFA is one of the strongest financially stabled sports body in the world. It is financed by sponsorships from world’s leading brands.
Social Communities are utilising football in solving some of their social issues. This has enabled FIFA to gain a milestone.
Technological The body is utilising very advanced technology in broadcasting and advertisement of its products. This is all possible because of the sponsorship it has amassed.
Legal FIFA is governed by its constitution which has strong rules and guidelines governing its operations in the world of football.
Environmental The current football environment favors FIFA as lovers of football have been rising rapidly.


The body faces competition from other sports associations. The main ones are the International Cricket Council (ICC) and International Olympic committee (IOC). ICC deals with organisation and management of cricket games while IOC’s main focus is organising Olympic Games which cover all …show more content…

The initial two levels are kept up essentially unaltered from the precursor model, with a sum of 14 organisations involving the accomplice of FIFA and the FIFA World Cup Sponsor positions. Be that as it may, the third level has been changed from national promoters - just to organisations inside the host nation - Adherents of the district covering five predefined areas ecumenical. This gauge will give provincial sponsorship rights to 20 brands in North America, South America, Europe, the Middle East and Africa and Asia.

"The provincial access withal gives all the more solidly to business subsidiaries to draw in with their intended interest group, giving organisations who don't have the longing or the practical to go into an ecumenical sponsorship arrangement to obtain rights covering an important geographic area, "he incorporated Mr. Weil.” For example, an organisation that is engrossed with the district of South America can obtain the rights and not need to buy an extensive bundle. The quality suggestion is significantly

Open Document