Hyundai Indian Automobile Industry

Currently the Passenger market segment is captured by MSIL, but the competition is stern. The major competitors in the segment are Hyundai Motor India which has about 16.72% market share and Mahindra and Mahindra which has about 7.75% market share and Tata Motors with a Market Share of 5.66%.
Also, as per the government ruling which allows 100% FDI in manufacturing vehicles and automotive parts in the country there are other international players Chrysler, Kia, Peugeot, Triumph and Scania about to enter the market. Thus, there are going to be new product offerings in the market which MSIL needs to counter to maintain its market share.
2.4. Product offering
MSIL has launched the following products under NEXA. The products offered here are from

With the premium market segment consistently rising with a rise in the disposable incomes it is evident for Maruti to enter this segment. The Target Market comprises of the consumer who are increasingly global citizens. The clients at NEXA are usually working professionals on High Income groups. These users are generally digitally savvy and users of contemporary technologies including. Such users are also active on Social Media platform which also forms a dire need for Social Media Marketing for Nexa. The customers in this segment are used to style and convenience. Their expectations while buying a car are not just its price and mileage but also the experience that a car ownership would give

It is for the customers who go beyond the price and mileage to find an experience in a car. Nexa has been positioned as the retail network which would give its customers a world-class experience of buying a car. It delivers innovation, elegance and sophistication to the customers all at once. The after-support service from Nexa also positions it in a different segment with a van visiting a customer’s home tom pick and drop a visit to the service centre.
4. Marketing Tactics
4.1. Product
Maruti Suzuki currently occupies a share of 47.38 % in the passenger car segment. It has a wide range of cars in the passenger car segment. Its variety of cars include the following
• S-Cross
• Ciaz
• Baleno RS
• Baleno
• Ignis
Maruti has designed its products keeping the common man in mind. It has entered the premium range market with is new premium network Nexa.
Car servicing is the tertiary product of Maruti Suzuki. Besides its products, Maruti provides services such as an on-road service by its vehicle that is operated for emergencies round the clock. The company has opened a call centre specially to provide services to its internal members and the customers. Information centres for the customers are open in cities like Bangalore, Hyderabad, and