Comparing Fitology And Planet Fitness
The YMCA’s methods of capturing and preserving the interests of its target audience remains almost exclusive to its overall brand. Although the organization’s prosperity is greatly due to strategic planning and the overall uniqueness of the establishment, the YMCA must still consider the challenge of neighboring businesses willing to compete. Two of the YMCA’s biggest competitors may include Fitology and Planet Fitness.
Generally, each business exhibits its own unique standards of services, equipment and resources, and overall culture that are explicitly specialized to its objective. For instance, Fitology is a business based on the goal of fitness through challenges and motivation in order to change the statistic of rising obesity by improving
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387 Words | 2 PagesSecond, Jamba Juice could open smaller footprint stores in convenient locations that can make the smoothies faster and still continue the current brand positioning. Third, they could increase their citizenship efforts and fund non-profit organizations that focus on educating the public on the benefits of a healthy & organic lifestyle. Fourth, Jamba Juice could seek to broaden their current product offerings, such as smoothies that utilize new raw ingredients. Fifth, they could seek out new suppliers (such as CPG companies) in an effort to cut materials costs, and also provide more unique products. Sixth, Jamba Juice could partner with a gym, or other type of fitness center in an effort to reach a more nutritionally-minded, athletic market segment.
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