Swot Analysis Of Vitamin Water
This business proposal is written to identify possible opportunity to launch new product in line to our current business objective and vison of the company. After aggressive research of the market, opportunities available, competitor analysis I suggest we launch a new product line for Nestle. This new business idea is formulated in order to manage competition and gain more market share which is in line with our vision and mission of the company. Research confirms that there is immense opportunity to launch Vita Water. Why? Emerging markets like Pakistan, India, Nepal and China do not have much of competition in tonic water and it is as easy and quick method to penetrate and gain market share in these markets.
The product I like to introduce is “Vita Water – Vitamin Water”. Water is essential for life. It represents about 60% of an adult 's body weight. This is a revolutionary nutrient enhanced water beverage that contains additional ingredients, ranging from natural or artificial flavors, sugar, sweeteners, vitamins, minerals and other enhancements.
There is a global opportunity for companies manufacturing vitamin water. China, India and Pakistan are one of the largest market for energy drinks in the world. Considering at Nestlé’s current business strategy Nutrition, Health and Wellness, thus it’s about time to provide people with a beverage that not only is refreshing but is equally healthy and nutritious.
As Nestle has been entering new markets like Pakistan, China and
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