The Cod Case: Best Buy Fight Against Electronic Waste

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Executive Summary The given case “Best Buy fights against electronic waste”(E-waste) is about a company Best Buy, which has grown from 1 million dollar annual revenue to 49 billion dollar annual turnover in less than 40 years. Best buy is a consumer electronic retailer which has captured 21% market share in United States and was founded by Richard Schulze and he was the person who recognized the demand among college-age consumers for audio equipment. Best buy has adopted a holistic approach as its vision statement says, “People, Technology and the pursuit of happiness”. Thus it tries to keep balance with all the stake holders such as consumers, employees, vendors and shareholders. To enhance competitive advantage and sustainability, they realize and start facing the environmental issues and the awareness…show more content…
Because of its efforts it has shown that there is need of sustainability. And sustainability can be achieved by recycling the used products. Since best buy is a part of supply chain its forward and backward linkages also gets affected by its approach. Thus at backward linkage there is supplier who gets affected and the forward linkage there is customers who get affected. Thus today suppliers are more willing to supply only those products which are easily recyclable. Thus manufacturer is forced to adapt to design and process by which easily recyclable goods are manufactured. Similarly consumers are now more concerned with the environment thus they are buying those products which consumes less energy and are more eco-friendly. This approach is mutually beneficial as consumers saves by the way of recycling and power consumption. As these imitative are going to get a large scale, they will start making considerable profits. Once the earning of the company increases company can pay more dividends to its shareholders and more wages to its employees. Thus this CSR strategy seems to be beneficial for

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