Apple: The Influence Of Corporate Culture

magine a small start-up based in a small, crowded and old garage, employing a mere handful of workers and individuals who are working long hours without pay due to their boss’s inability to pay their salaries. Now imagine, a massive, gleaming newly built building owned by one of the world’s largest and most recognizable brand which employs thousands of individuals world wide who all partake in the immense wealth of the business. What is the difference between image A and image B? Image A is what Apple was when it started its business in 1976, while image B is what Apple currently is in 2015, approximately 40 yeas later. How did such a company rise from such humble beginning to become the world’s most profitable company? While most would give

However what is corporate culture? Corporate culture is basically the culture of a corporation or business. According to entrepreneur.com, "corporate culture is the blend of the values, beliefs, taboos, symbols, rituals and myths all companies develop over time." This is usually seen in the way it's workers interact and relate with the bosses. The corporate culture is usually implied as well in the corporation's dress codes, business hours, office setup, employee turnover rate, etc. Corporate culture is heavily dependent on the values and vision of the entrepreneur. It is very much related to the vision and mission statements of a company in how the company wants to be perceived by its stakeholders and how the company wants to achieve its visions. The entrepreneur is the one responsible in how the company conducts itself and therefore is the one responsible in setting the culture of the business. The behavior, actions, and interactions of the members of an organization emerge from the meaning that the reality of that organization has for them. Therefore, a good corporate culture is essential to creating a healthy and thriving workplace, where the workers an inspired to work for the good of the company. The corporate culture also has an impact of the company's reputation and public

Google started out as a simple college project by 2 Stanford University graduates, namely Larry Page and Sergey Brin, in 1996. 20 years later, Google has become the largest search engine in the world. It exceeds over ____ billion of searches everyday. Google grew from 10 employees working in a garage in Palo Alto to 10,000 employees operating around the world by 2009. What is the formula behind this success? The answer - its unique and incredible corporate culture. The company dedicated itself to "user first" mentally by constantly making new innovations for its users. This creates brand loyalty to Google. Google mission statement, “To organize the world’s information and to make it universally accessible and useful.”, reflects its dedication to serve. While other companies were focused on marketing their sites and increasing advertising revenues, Google stripped the search page of all distractions and presented a blank page with a search box. Larry Page knew that ads and advertisements simply annoyed their customer. This devotion to its customer gave it a market advantage compared to other sites since people will now trust google more and use it more often. This mindset and vision set by Larry page is also reflected in the mindset of all Google workers. Aside from this, Google is also dedicated to keeping their employees happy. Google has created a